When it comes to making decisions, people are anything but purely rational. Neuromarketing � insights are becoming more valuable as customer experience becomes a differentiator for brands. This brings us to our very interesting conversation with Tomek Chabowski, the Managing Partner at AF.agency, on the role of neuromarketing techniques in building effective UX in digital production. According to Tomek, in the upcoming years, neuromarketing will be the pinnacle of consumer behaviour studies. In the interview, he provides valuable insights on: 1️⃣ The role of neuromarketing in 2023 2️⃣ The benefits of neuromarketing 3️⃣ Ways to build an effective UX in digital production
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