20 Sep · 2 min read
Challenge: After the success of OneStep+ camera, the team needed to enhance the Polaroid app to unveil the potential of their newest product, the Polaroid Lab.
Solution: implement the ICC profiles from scratch. Developed our own data buffering system to prevent user crashes and cut the buffering in case of memory shortage.
User Group: Polaroid app users
Polaroid, previously Polaroid Originals, has now finally reclaimed its legendary name. As a brand, they’re devoted to instant photography in its original iconic format. They launched five instant analog cameras and recently, a completely new product revolutionizing the market of instant photography, the Polaroid Lab.
The app can divide one digital image into separate sections to enable users to print out a collage from up to 9 frames. This is possible thanks to the custom coordinate-aware view component that calculates the needed frame space without distorting the photo’s proportions or ratio.
The app’s heart and brain lie in the custom ICC profiles and tailor-made color management. There was no way the photos could look as if they were “scanned” or “reprinted.” We needed to implement the ICC profiles from scratch to look just as good as the real Polaroids.