Percolate by Seismic

Percolate by Seismic is a provider of a leading platform for marketing orchestration and campaign management.  

Percolate was founded in 2011 to help brands grow in a world transformed by social and mobile technologies. In 2019, Percolate was acquired by Seismic, the market leader in sales enablement. 

Seismic aligns go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling PlatformTM delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. 

Challenge

Finding a responsible and qualified team of developers at a reasonable price in New York or San Francisco was quite challenging. Hotovo was given the opportunity to work with Percolate in 2016. Shortly after the beginning of our mutual cooperation, our first application demonstrated the capabilities of Hotovo.  

Enter Hotovo

Our endeavor began by collaborating on Percolate’s React by hiring one developer. 

The project roadmap enabled team extension by another 3 developers who were working on Java-based web applications (frontend and backend).  

Successful implementation of the app resulted in the trust to develop another Javascript-based integration solution. 

The cooperation continued to flourish and Hotovo became involved in the further development of the Percolate’s mobile applications. The first Android app was followed by an iOS app a few months later. 

5+ years of collaboration between Seismic & Hotovo

The development of "inherited" mobile applications required a rapid acquisition of know-how and a deep understanding of the architecture and technical background of both applications. It is understandable that, as with other software, where rapid growth was a necessity, applications suffered from the technical depth and the list of required features waiting to be implemented was long. Hotovo accepted this challenge in full and our cooperation, underlined by the successful business growth of the client, is still continuing. 

Results

The Future of Seismic & Hotovo Collaboration

The collective knowledge of Seismic’s communities will help guide sales and marketing content in the foreseeable future. And Hotovo is excited to be a valuable partner on the client's journey and continues to develop mobile applications for both platforms. 

Technology and Tools Used