My Rent Rewards

My Rent Rewards

22 September1 min read
Challenge

Reimaging user engagement to increase LTV, revenue and retention with data at the heart of it all

Solution

incorporating an automated user engagement system for more basic functionality, building user-specific and personalised messaging to bring users back.

User Group

my rent rewards mobile app users

Our work

After identifying that My Rent Rewards was missing a data strategy, we supported them in the application of Mixpanel. This allowed us to run fully optimised user acquisition campaigns on Facebook, and also to incorporate a user engagement strategy to improve retention.

After incorporating an automated user engagement system for more basic functionality, we built on this with user-specific and personalised messaging to bring users back to the app and redeem vouchers.

Results

The user engagement strategy instantly started to garner better results. Over a three month period we had managed to increase the client’s revenue 2X compared to the same time period a year earlier. 
With users being acquired for less than £3 at the point of registration, our client grew significantly in a short space of time.

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