My Rent Rewards
Reimaging user engagement to increase LTV, revenue and retention with data at the heart of it all
incorporating an automated user engagement system for more basic functionality, building user-specific and personalised messaging to bring users back.
my rent rewards mobile app users
Our work
After identifying that My Rent Rewards was missing a data strategy, we supported them in the application of Mixpanel. This allowed us to run fully optimised user acquisition campaigns on Facebook, and also to incorporate a user engagement strategy to improve retention.
After incorporating an automated user engagement system for more basic functionality, we built on this with user-specific and personalised messaging to bring users back to the app and redeem vouchers.
Results
The user engagement strategy instantly started to garner better results. Over a three month period we had managed to increase the client’s revenue 2X compared to the same time period a year earlier.
With users being acquired for less than £3 at the point of registration, our client grew significantly in a short space of time.
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