Build in a data strategy and tech stack implementation that would allow the client to fulfil analysis
data implementation was used as a critical business intelligence solution.
mars pet care app users
We had been instructed to build in a data strategy and tech stack implementation that would allow the client to fulfil analysis as part of their MVP launch.
After running a KPI workshop, we quickly identified what they needed to be tracking and how it would impact on their long-term growth.
During the initial phases of the MVP launch we had begun to identify user behaviour at a granular level. This data enabled a robust way to understand how their target users were using the app and where particular product improvements would help them scale in the future.
The data implementation was used as a critical business inelligence solution.
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