MARS Petcare

Our work

We had been instructed to build in a data strategy and tech stack implementation that would allow the client to fulfil analysis as part of their MVP launch. 
After running a KPI workshop, we quickly identified what they needed to be tracking and how it would impact on their long-term growth.

Results

During the initial phases of the MVP launch we had begun to identify user behaviour at a granular level. This data enabled a robust way to understand how their target users were using the app and where particular product improvements would help them scale in the future.

The data implementation was used as a critical business inelligence solution.