31 May · 3 min read
Challenge: The main setbacks were a lack of connectivity and ongoing issues with its iOS and Android app development, including video editing tools and the UI.
Solution: As soon as OPKIX gave us the go-ahead, our designers got to work on revamping the design, while our developers revised two years of sporadically defective code and at times built from scratch.
User Group: Active Living People
Opkix — The world's smallest camera that rests comfortably on your sunglasses and comes with its own top-rated Studio app.
The compact, wearable OPKIX camera popular with athletes and investors worldwide offers more than hands-free recording. Thanks to STRV, it comes with sleek iOS and Android apps designed and built for easy video editing, stylizing and sharing.
— Featured on Forbes, FT, Rolling Stone, FastCo
— Acquired PogoCam as part of its global expansion
— Has raised $16.8 million in total funding
— See Opkix's Clutch review of STRV (★5.0)
OPKIX gives users the freedom to both live in the moment and capture it thanks to a tiny wearable camera — which holds steadily in place on convenient mounts like custom sunglasses.
Add to that a thoughtfully designed app that enables seamless video transfer, editing and sharing, and you have got a perfect way to capture your story.
Even before its initial release, OPKIX attracted a slew of seasoned investors, celebrities and athletes. This included Quicksilver Co-founder Bob McKnight, Twitter global VP Jennifer Prince and founder and CEO of Sumarian Records and Films Ash Avildsen, among many others.
The main setbacks were a lack of connectivity and ongoing issues with its iOS and Android app development, including video editing tools and the UI.
Initially working with multiple partners, OPKIX had its management, design and development needs split up across numerous teams. With its product swiftly gaining traction, the company needed to repair all issues at lightning speed. Tracking past errors and mapping out the next steps required meticulous product management, highly specific know-how and attention to even the slightest details.
STRV stepped in to collaborate with the other teams, but ultimately took over full responsibility for app development while working on improving fundamental design flaws.
As soon as OPKIX gave us the go-ahead, our designers got to work on revamping the design, while our developers revised two years of sporadically defective code and at times built from scratch.
After fulfilling our initial assignment of building middleware that connected the OPKIX camera to the iOS and Android apps, our team was able to pinpoint ongoing issues which hadn’t fallen under our scope of influence, but which we believed we could fix.
In just a few months, our team delivered the results OPKIX’s previous partners had tried to achieve for two years. Following the apps’ release, we then continued to ensure smooth connectivity and later helped OPKIX expand its offering of editing tools. As with all of our partnerships, we’re always here for the OPKIX team should they need us again.
The IoT part of the app mainly focuses on device setup and content management (downloading videos and creating projects).
The studio part of the app offers tools for easy video editing, such as clip reorder, trimming, visual effects and music.