18 Oct · 2 min read
Challenge: To deliver a cross-platform mobile app for health management.
Solution: A digital platform that is regularly updated by admins with new meal plans, exercise videos, etc.
User Group: Individuals interested in Healthcare management
Fitpack provides users with a sustainable way to enjoy a healthier and more active lifestyle with meal and exercise plans. They provide weekly meal plans, recipes, grocery lists, workout plans, etc. to help people make and maintain healthy, plant-based life choices.
The Fitpack team wanted to develop an online platform and native mobile apps for Android and iOS. The app had to support multiple functionalities like encouraging healthy habits to the users with relevant information available o them whenever they need it. The goal was to launch the platform in January 2020, in time for #veganuary.
We collaborated closely with the Fitpack team to create a storyboard of the user journey through the app. We built a clean UI that used the native features of iOS and Android by using Swift UI and Kotlin, respectively.
We followed the agile development process to bring this product to life. This helped us stick to the tight schedule while also getting ample inputs from the team at Fitpack. To relay the data to the user, we used Craft CMS that was updated by the admins. Users could access the data offline as well, helping them stick to their habits and routines easily.
The app was launched in 100 days. The client onboarded 8k+ users within the first month. Moving forward, we continue to work with the Fitpack team to bring in more features to the app.
If you're a start-up founder like me who received angel funding for his idea, or if you're a senior exec/decision-maker at your company who needs a forward-thinking, technical solution that's product or research-based, then, Nuom ARE the partner for you!
- Will Mellors-Blair CEO, Fitpack