14 Oct · 1 min read
Challenge: To create a strong, cheeky brand image
Solution: We used strong, bold graphics and colours to reflect the courageous image of the company
User Group: Businesses
The client, Netwise, wanted to refresh their logo and graphics to create a strong and courageous brand identity. They did not want the brand to look tender and immature, rather, they wanted to have a distinct look that stands out among the competition.
For this project, we decided to use bold, aggressive colours, shapes and add-ons for the logo and illustrations. For the shapes, we used squares to replace rounded shapes to make the look more edgy and modern. These design changes were applied throughout the website to give it a fresh, bold look.