The Big Favorite eCommerce website

The Big Favorite eCommerce website

15 August1 min read

Faced with a unique challenge imposed by the problem space, we were tasked with designing and developing an eCommerce website based off of a loosely defined, existing — although newly created — visual identity.


Working closely with the founder we came up with a design which was not only fitting to the visual identity it is based on, but which fulfilled the task of making The Big Favorite’s mission and message resonate as a noble, thoughtful, and caring effort that it is. We implemented the design using Shopify as a bespoke theme built from the ground up.

User Group

Environmentally conscious consumers.

Highly passionate about, and motivated by sustainability The Big Favorite is on a bold mission to recycle the one piece of clothing everyone claims to be unrecyclable: undergarments.