22 Sep · 1 min read

Challenge: Implementing a data and acquisition strategy to get Appysalons off the ground

Solution: Run Applysalons user acquisition campaigns on social channels by using Mixpanel implementation project

User Group: Applysalons mobile app users

Our work

Appysalons engaged us to run their user acquisition campaigns on social channels for both their B2B and B2C markets. 
In order for us to optimise this process there was a Mixpanel implementation project, too.


From the outset the campaigns were generating leads under the target cost of acquisition. We were ahead of the curve in the pandemic versus their competitors, but the market became quickly saturated which meant we had to act quickly to avoid over-paying for new businesses.

We were successfully acquiring new users to the platform for sub £2. Initial analysis showed these users were engaged and activated in the app in a short space of time.

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