5 Sep · 4 min read
The road to net zero is not as easy as it appears. Companies have to take up some tough challenges in order to successfully achieve net zero transition. Although the implementation of sustainability programs in the organizations will put other business processes in place to ensure continuous improvements and innovations to deliver your net-zero emission goals. In the end, all it requires is effective planning and keen investment in the solutions to protect the planet and the economy. Now, let’s discuss the necessary steps that companies should follow to make an effective net-zero transition:
1) Let Your Purpose Reach the Public
If you’re striving to drive environmental change, making your goals public will serve as one of the most effective steps in achieving net zero. One such example of a company that became global with its initiative toward climate change is Amazon. In 2019, Amazon became the first company to sign The Climate Pledge after co-founding it with Christiana Figueres, an Architect, and Climate Specialist. The pledge focuses on inviting organizations to take immediate action to reach net zero carbon emissions by 2040. So far, many well-known companies have become an active part of the initiative including Microsoft, IBM, Salesforce, Unilever, Verizon, etc. By uniting more and more companies in this fight against climate change, a strong and powerful message is conveyed on the global level. This is the time to invest in the products and services that resonate with the common initiative of eliminating zero carbon emissions by 2040.
2) Define an Appropriate Project Timeline
Setting realistic and achievable goals is another step that companies should adopt toward net zero. Finding answers to various questions related to your sustainability initiative will make things easy for you to some extent. Questions like “When will you be able to achieve your sustainability goal?”, “What all resources will be required to achieve that goal?”, “How much financial capital will be required to implement the project?” etc. should be answered first before building a strategy. Such questions will give you a fair understanding of how to stay strategic in your approach. The effectiveness of a project is determined by its start date, milestones, and final launch of the project. Also, it’s important to state the challenges where your company is likely to make the greatest impact in creating the low-carbon economy of the future. Constant innovation and adoption of appropriate methodologies will make the companies accountable to bring the desired change.
3) Focus Today on Future Technology
To reach net zero, companies should focus on more than just keeping a track of their current activities. It’s important for them to stay one step ahead by thinking and designing zero-carbon technologies for future purposes. Many companies have started investing to incorporate the use of future technologies. Some of those companies are as follows: Infinium, is an electro fuel service provider that ensures successful conversion of carbon dioxide and hydrogen feedstocks into net-zero carbon fuels. They have industry leaders like Amazon as their partners who have invested in them to help achieve their net zero carbon goals. With its strong mission to decarbonize the world, Infinium honors its commitment to drop solutions that resonate with environmental change.
Another company that is focused on the technology of tomorrow is ZeroAvia, a leader in zero-emission aviation focused on providing scalable, sustainable aviation by replacing conventional engines with hydrogen-electric powertrains. Hydrogen electric powertrains are long-range, cost-effective fuel and low maintenance costs. The company predicts that hydrogen-electric powertrains are the best technology solution to reduce carbon emissions to reach net zero. Also, the company splits some great facts on its site related to the aviation industry and how they are replacing traditional engines through the introduction of green hydrogen which you can definitely check it out.
4) Optimize and Keep a Track of Your Progress
While implementing your sustainable energy, it’s important to keep a track of your progress on regular basis. It will help you reflect on the strategic plan to ensure that your project continues to fulfil the desired goals. Progress should be communicated properly to the people, employees, and investors from time to time. This will leverage the commitment of your company towards net zero transition. In fact, by maintaining transparency, one can easily gather necessary feedback on their sustainability strategy from various sources. It will also offer you fair clarity to adopt best sustainability practices and collaborate with other industry partners to perform efficient operations and get successful outcomes.
To achieve sustainable goals, collaboration across industries is a much-recommended pathway. Businesses that adhere to the strategic approach toward their sustainability initiative will be the ones that will prove to be successful in making a positive impact globally. More and more companies should come together and invest ample time to create a plan that aligns with their core values- including specific metrics, timeframes, methods, performance, budget, resources, etc. In fact, achieving the net-zero transition will unlock the door to enormous opportunities to build low-emission products that is par your imagination. Catering to the steps mentioned above will help your company achieve net zero in the best possible way through effective management of risks and capturing opportunities.