24 Nov · 6 min read
Planning on building an eCommerce website for your business, well you are at the right place. With an estimated $11 billion in 2022, the web development services industry opens the door for business owners to launch user-friendly websites and solve e-commerce challenges. Well, modern e-commerce platforms are quite economical allowing you to create custom websites for your business. Most e-commerce sites offer key elements like secure payments, shipping and marketing on different bases so there is no need for prior coding experience to set up a professional looking website.
Developing an e-commerce website goes beyond just understanding the market. You need to have a grasp on branding, designing and content strategies. But how do you know where to start? Well, we are here to share some good knowledge to begin with. You don’t need to own a lot of time, money or any technical knowledge for launching an e-commerce website for your business. Let’s dive deep into this to get started.
An e-commerce website development is the process of developing the website to help in selling and navigating the customers with your products. It should be more based on how it functions, accepts payments, user interactive and appears aesthetic.
Here are few simple steps to simplify the e-commerce development process and help you reach your business goals :
The first step in the e-commerce development process is to figure out what you have to sell through the platform. Whatever your business goals are, an eCommerce project needs to be guided through both by project research and research about the people you are targeting to sell. One of the great ways to find an idea for profitable products to sell is by analyzing what other e-commerce stores are selling. Beware of which product will succeed and the trends that have been evolving. Running an e-commerce website means not only knowing what potential customers may need right now, but also what they’ll want in future.
Well, basically two main categories of e-commerce business models are business to business (B2B) and business to consumer (B2C). Knowing the difference and determining where your e-commerce business falls is important.
Business to business (B2B) : B2B as the name suggests is mainly the business that sells other businesses. Companies that might manufacture something as a wholesaler, provide services and products within a given industry.
Business to consumer (B2B) : Most of the e-commerce platforms where we interact are business to consumers. Products or any services on a B2C website are sold straight from business to public, without any interference of third-party.
Understanding the fact that who are your potential customers or buyers touches every part of the e-commerce website development process. Everything on a website must be tailored based on the user experience, user interface, visuals of design, contents and others. Knowing your audience is beneficial for your e-commerce business, but being updated with the products, customers choices, purchasing rates etc. all are necessary with respect to your business growth. Such information will help you develop a personalized e-commerce platform according to their need and taste, hence building a stronger connection and creating a better user experience.
A unique name will distinguish your business from others inhabiting the same market space. Be original while naming your website and connected to the services or products you are offering. You may find the website more popular due to its name and connection with the selling product, hence attracting the customers and increasing your profit margins.
Once you have decided the name for your business and found a URL that is easily available and catchy, you have to register the domain name for your e-commerce website. A lot can change quickly on the web and that perfectly suited URL might be snatched by other competitors in later stages of your e-commerce website development. So, purchase your domain name at the very beginning to avoid any later hindrances.
An e-commerce website also requires a logo representing its value with the name. Such different elements of a web design come together into a user experience driven by the brand’s personality. Another vital aspect of branding is detailing the identity of your products. Most of us are hesitant to provide details on an anonymous website despite anything more than product specifications. Personalising your brand builds trust.
Ecommerce software makes it easy for anyone to list the products, set prices for your business. You may find few options when it comes to e-commerce platforms like Magento, Shopify or plugins like WooCommerce with WordPress to run your e-commerce website. The platform where you decide to power your own website should possess few factors like responsive designs, product management, content management system (CMS), checkout pages, payment processing and others.
While building your website, ensure that you create backups of your site periodically. Also, ensure that the SSL certificates are installed as these certificates provide a secured URL for your e-commerce website. Installation of these certificates will keep customer’s information private and are secured with their details.
At the beginning of the website development process, you need to have the content strategy. It includes having prior knowledge of what content is required to represent your brand’s story and communicate the use of your products. This involves writing, adding photos to the names, videos, infographics and other media you will need to serve the best to your customers.
Traffic on your e-commerce website depends on the relevance of your content for the customers. And paying attention to SEO will help you rank higher and get more clicks. This may include few SEO best practices like using common terminology, doing keyword research through Google Keyword Planner or Google Trends.
The last but not least step of your development process would be testing and launching the website. Before launching any site, you need to test thoroughly the functionalities, navigations, UI looks, and interactive interface of your website. The testing of the website and fixing the defects in the process should be done properly. Once it is done, you can launch your website keeping in mind the fact that it takes time for search engines to find the new online store or e-commerce platform. You can speed this up later through social media or verifying your site in Google’s Search Console.
Ecommerce has opened new opportunities for various people who claim their stake in the digital space. And an ecommerce website becomes your identity with respect to your brand or business. So, the development for the sites should be done properly taking care of the ease of the customers. Though it may be a bit complex while launching your website at first, it goes on increasing your business productivity. You have to keep learning from such experiences and be ready always for experimenting new things by making updates on requirements. Happy developing!