What Does Good Company Culture Look Like?

14 January9 min read
What Does Good Company Culture Look Like?

What Do Most Successful Companies Have in Common?

An excellent company culture is defined by the mutual happiness of both employees and the employer. These companies recognize the importance of a positive work environment and are aware of the fact that you need to invest in your people to get the most out of them.  

As per a 2017 survey by Deloitte, 88% of employees believe that company culture is one of the major aspects behind the success of the business. A good organizational culture not only benefits your employees but also boosts the efficiency of the company. But what is good company culture? 

An Ideal Company Culture

An ideal company culture is one where you grow both personally as well as professionally. It offers you the freedom to explore your potential by promoting learning, diversity, and creativity. However, there are a lot of organizations that take pride in showcasing the beliefs and practices associated with the company culture. 

Motivational Leadership 

The way a team works is inspired by great leadership. The positive outlook of team leaders serves as a push for their fellow team members to ensure constant productivity. Moreover, open and transparent conversations between employees and leaders are highly appreciated in companies. 

Continuous Growth 

Some companies encourage the mutual growth of employees to ensure collective benefit. Such employers provide appropriate learning resources to train and mentor their employees to improve their skillset. This plays a key role in boosting the morale of employees. 

Open Communication 

Employees are likely to flourish in teams where they can freely exchange their ideas and explore their creative mindset. According to McKinskey Report, well-connected teams are likely to witness a productivity increase of 20-25%. Many companies have specified metrics to measure happiness index and gather relevant insights from their employees. 


Several companies are investing in retaining past employees by providing additional benefits. These include practices like flexible hours, a comfortable remote work setup, and 4-day work weeks. Such necessary steps taken by companies help employees achieve a better work-life balance that relatively provides the outcome of enhanced productivity. 

Social Events 

Employees stay in a better mood when there is a healthy blend of social engagement and company operations. To enforce this, many companies introduce social events to promote employee interaction with each other outside of their work bubble.  

Indicators of a Good Company Culture

Now, let’s discuss several indicators that signify good company culture. Some of them are as follows:  

  • Employee turnover is a powerful measure of the corporate culture. Employees who are content with their jobs and feel like they have room for advancement are more inclined to stay with an organization.
  • A good company culture can lead to long-term friendships. The work environment becomes better when co-workers are willing to spend time with each other in or outside their office.
  • Employee involvement during social events also serves as a good indicator. Employees often get excited to attend corporate events, even if they are not required to do so, demonstrating that they appreciate being with their co-workers.
  • A diverse workforce opens the organization to people with a wide range of ideologies, multiple backgrounds, and shared experiences. A diverse range of ideas and operations are often appreciated by companies that acknowledge conformed values and collaborative approach.
  • Frequent reward systems show a company's commitment to highlighting the value of the employees’ contributions to the organization.
  • Happy employees also engage in less office politics. Employees who get along with one another are less likely to engage in unethical behaviour.

8 Powerful Tools to Drive Good Company Culture

Here are some handy tools that can prove to be a game-changer in defining the culture of your company: 

To Improve Communication

1) Slack

Slack allows teams to communicate effectively. It helps in creation of various channels to ensure the successful organization of a project. Slack serves as an amazing tool to add fuel to the company’s communication means with its systematic approach toward shared interaction. 

To Drive Innovation and Creativity

1) BrightIdea

BrightIdea is an idea management tool that assists people in the implementation of their ideas. To speed up invention, it includes a number of tools for hackathons, idea management, and design thinking. It also offers you the freedom to showcase the power of ideas like no other to improve the company's culture. 

2) OCAI Culture

OCAI Culture is an online platform for evaluating and validating organizational culture. It also allows you to make use of free resources on organizational culture change, leadership, team building, and engagement. It is based on Competing Values Framework which focuses on internal development, collaboration, and coordination among company members. 

To Reward Employees

1) Bonusly

Bonusly is a simple-to-use and fun rewards platform that encourages regular employee interactions and enriches your company culture. It encourages you to celebrate the key milestones and contributions of the employees to support a mutual vision. Moreover, the platform also offers some great insights about culture, retention, performance, and so on. 

2) Kazoo

It's an employee experience platform that helps in the development of a high-performing corporate culture. Goals, incentives, discussions, recognitions, and feedback are five main capabilities considered by Kazoo to provide powerful solutions. As a result, Kazoo's strategic approach aids in magnifying each employee's contribution to the company's common mission and vision. 

3) Culture IQ

Culture IQ is a software platform used to measure company culture by following a strategic approach. At the first, the platform seeks to take employee feedback using employee listening. After the collection of necessary data, the platform provides relevant insights on areas of improvement resulting in thriving company culture. 

To Define Company Goals and Objectives

1) Trello

Trello is a popular web-based platform launched in 2011. It is a simple collaboration tool that helps managers and team leaders in ensuring effective organization. Trello is the one-stop destination for organizing everything in one spot right from managing projects, task organizations to building team collaborations. 

2) Asana

Asana is yet another popular platform that helps teams organize their tasks and projects seamlessly. It offers more than 200+ integrations that ensure successful communication, collaboration, and coordination from start to end. From creative production, and real-time charts to automation of repetitive tasks, Asana is undoubtedly your one-stop destination to lead perfect management. 

6 Companies known for their Unique Company Culture

1) Twitter 

Being among one of the largest global tech firms in the world, Twitter surely knows how to pamper its employees. It offers a super cool company culture that consists of rooftop meetings, unlimited vacations, mandatory yoga sessions, free food, onsite gym, and so on. It also offers freedom to employees to indulge in open conversations. Such amazing and friendly culture qualifies Twitter for a good work culture.  

2) Google 

Google is yet another example of a healthy work environment. According to Glassdoor’s Best Places to Work Awards 2022 Report, Google occupied 7th position with an overall rating of 4.5 out of 5. Apart from providing exciting perks such as free food, on-site physician, nap pods, etc., Google also keeps a constant track of its employees’ satisfaction and happiness index. It collects the relevant feedback from all the Googlers based on company culture, work-life balance, career opportunities, and so on through its online survey named Googleist. Therefore, this company culture of Google makes it a great place to work. 

3) Meta 

Meta offers a competitive environment, open working space, free food, and on-site laundry service followed by mutual growth and combined learning resources. With an objective to ensure equality for all, even the CEO Mark Zuckerberg doesn’t have a separate office and likes to work alongside his fellow employees. It also provides flexibility for its employees with several options of work models like working remotely, working at office, or following a hybrid work culture. Thus, the organizational culture of meta serves as a tool to ensure collaborative growth.  

4) Adobe 

With its people-centric work culture, Adobe is yet another company that never fails to value its employees. As per Glassdoor’s survey in 2020, it was ranked 64 on the list of Best 100 places to work. Adobe provides its employees with stock options to motivate them to contribute towards the company’s success. in order to appreciate the mutual contribution of everyone to the success of the company. It avoids micromanagement of tasks to promote trust and ensure freedom among its people.  

5) LinkedIn 

With a Glassdoor rating of 4.4, LinkedIn is one such employer that stands out due to its company culture. They take the concept of ‘healthy culture’ quite seriously with a major focus on its 5 pillars: Transformation, Integrity, Collaboration, Humour, and Results. Apart from offering various perks and benefits, LinkedIn also offers unlimited holidays. The infrastructure of their London office is a sheer example of their cool work environment. Each floor has a specific theme such as sports, music, technology, etc. that constitutes a healthy environment. 

6) Microsoft 

Amongst tech giants such as Meta and Google, how can we forget to name Microsoft under the list of top companies with the best company culture? With an overall rating of 4.4 out of 5 on Glassdoor, Microsoft ranked 28th in the survey for the Best places to work in 2022. It offers its employees competitive perks and benefits such as on-retail campus shops, employee resources, a company bus fleet to name a few. It also offers excellent healthcare plans, employee stock options, student loan plans, and so on. With a strong emphasis on empathy, growth mindset and collaborative teamwork, Microsoft surely stands out from the rest when it comes to building a good company culture. 

How Can Employers Ensure Good Company Culture?

Employers expect quite a lot from their team, but usually have nothing much to offer in return - except for monetary or stock compensation. Perhaps, in order to ensure employee satisfaction for the longer term, it’s important to offer them an environment where they are open to different levels of creativity and extended learnings throughout their journey. 

One-on-one interactions with your team members will help you in determining what inspires and keeps them productive. Furthermore, their precious feedback can be used to create a well-structured organizational strategy resulting in the growth of the company.  

There are various tried and tested ways to collect the feedback from employees which are as follows: 

  • Employee Suggestion Box
  • Employee review Sites such as Glassdoor etc.
  • Surveys from new onboarded employees
  • Stay Interviews
  • Feedback Forms

Employees are far more likely to enjoy their work when their requirements align with those of the organization. They appreciate working in an environment where the company's culture is constantly strengthened. Improved relationships, increased productivity, and the desired commitment are the key aspects of a Good company Culture. 

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