Users and Search Engines: Better Website Perception

4 Nov ยท 4 min read

Users and Search Engines: Better Website Perception

The performance of an eCommerce website is essential to attract new customers and make the existing ones stay. Visitors wish to use a faster site. Let us look at the internal things that affect the perception of the user of your site. And also the solutions to the internal problems. 

Optimized Performance

The effectiveness of the online business depends on the performance of the site. 

Here are  reasons why: 

  • Costs will be reduced: Your project's bandwidth and storage decide the charge caused by hosting providers. The betterment of performance will help in reducing the storage and bandwidth.
  • Lower costs and higher revenue: as performance becomes better, it will attract users, not leave the site quickly.
  • Site speed is a big factor: it is important in the eyes of search engines, and it will provide you with many benefits.
  • The version on mobile runs better when desktop problems are considered: Compared to the desktop version, mobile users have poor loading. Do not let them be in trouble with it.

How to improve website performance?

  • By reducing the data sent to the browser, that is, by compressing or optimizing images or removing unused JavaScript or CSS, one can increase the performance.(We provide optimization of images as a service!)
  • Optimizing the queries sent to the browser, getting rid of JavaScript errors and 404 errors, eliminating unnecessary markup, avoiding usage of CSS expressions and imports are techniques to increase performance.
  • A simple process, browser caching, can decrease the requests from the server for static resources. You can also run Page Speed tests by Google.
  • Applying data caching on the server side will also increase the performance. Caching can be done for both static and dynamic content.
  • As high DNS increases loading time, it is good to reduce DNS redirects and look-ups.

You can depend on our experts to do these performance increasing tasks. 

Performance optimization: What's in it?

It includes auditing the performance of: 

  • Server environment, which will provide settings to work the best for the store.
  • The CS-Cart configuration, which is to isolate problems caused by CS-Cart settings that are incorrect or not optimal.
  • Code, which avoids any conflicts which will be caused by the third-party add-on.

The auditing includes: 

  • Using the CS-Cart tool, CS-Cart Debugger, the measuring of the page generation time of the store, which will help in checking and debugging CS-Cart cache, queries, and blocks.
  • Using Google Pagespeed Insights, auditing of the store.
  • The problematic database requests will be audited.
  • This work will help in generating an output with suggestions to increase the performance. It also gives instructions to optimize performance for the website. To set an example:
  • Server response time reducing, and leveraging browser caching, eliminating render-blocking JS and CSS need to be done.
  • Removing the duplicate queries and disabling the Rebuild cache should be done.

Frontend Development

To be different, you have to perform a little differently. You should provide unique features and design elements to catch the attention of users. But there is a problem. There will be changes in the front and back-end when a modification is introduced.  

Front-end development requires change at the back-end and frontend parts of the site. Frontend developers will be invited to do the job when the modifications are too large for the frontend part.  

As front-end development is a part of custom development, the webpage customization includes changes in the front-end. There are tasks such as layout redesign, adding new blocks, restyling etc. 

When is it needed? 

When a website is customized. 

What is in it? 

It includes changes in blocks, front-and back-end functionality. 

Benefits of Frontend Development

It has benefits such as improved SEO and better look-n-feel. It helps in redesigning your mockups, internal layout and design creation.  

The development options include a simple option that changes the colours on the site, an advanced option that redesigns templates by adding filters, slides and menu, and a full-fledged version, which creates the layout of the site and separate versions for mobiles and tablets. 

Frontend development enables looping the content scrolling. 

You are welcome to contact us for any of this help to make your site better! 

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