6 Oct · 4 min read
Online platforms are now becoming a necessity for every business. Due to the continuous increase in online activity by individuals of all age groups, online platforms are demanding the presence of businesses regardless of their size.
The first step to establishing an online presence is creating a website. The sheer size of the competition in the market has made it mandatory for clients to create the best possible website. It needs to be most attractive and user-friendly for consumers to not settle for anything less. The success or failure of the website depends on multiple factors starting from the user experience to the product or service listings.
The knowledge of making a good website is essential for your business. Although, the web designer will be the ultimate creator of the website but it's also important to have a general idea about website creation for everyone involved in your business. Inputs from multiple sources can help in creating a user-friendly and comprehensive website that your visitors love.
To be perceived as ‘good, a website must have several essential basic features. In this two-part blog series, we will cover 10 fundamental features and ‘must-haves’ that every website should have.
Since every website is created for a specific reason, the most important feature that any website must have is that it should serve a purpose. A website that sells products or services or engages in any other online activity should center around its purpose. For example, an e-commerce website should lead a user directly to its shopping page and not beat around the bush, asking for registrations and whatnot. If the purpose of your website is to help people find jobs, then every aspect of the website should focus on job postings and job applications. The website’s core functionality is its purpose-driven approach.
A website’s user interface is another factor that contributes heavily to its success. A simple user interface is easier to navigate and understand. A website with too many options on the home page, or with complex navigation will be successful in losing the interest of visitors, and they might never come back to your website. Always keep things simple and easy. All relevant information must be easily available, and unimportant information must be kept away.
A picture is worth a thousand words. Images with great color combinations attract people. One needs to make sure that your website has relevant images that are related to the content. Images and infographics can be used to direct users through the website – as click buttons to go to a related page or to draw attention to the call of action for your business. Relevant infographics and images help in enhancing the look and visibility of the website. These images can be used to break down information to make it easy to understandable and more insightful.
Laptops and desktops are no longer the only devices used by people to browse the Internet. People use mobile phones and tablets more than they use desktops or laptops. Your online content needs to be optimized for all screen sizes and resolutions. A website with a functional mobile version that loads faster and uses less data is the need of the hour. The lack of optimization of images for a plethora of devices will result in losing out on a lot of valuable visitor traffic.
Online fraud and data theft are becoming a major threat. With an increasing number of businesses going online, hackers now have access to more personal information than they had before. This has made people to be cautious of using websites that do not have a secure environment. Websites that use http:// instead of https:// are likely to be avoided by people. To encourage your visitors to engage with your website for longer, you need to ensure the security of their data.
Not a single aspect of marketing is more important than a quality website. A “good” website is not good enough to break through and convert users into engaged customers and brand ambassadors. A “great” website is a must need.
To read more about the additional 5 features that will make your website truly great, do check out our next post presented as the second part of this blog.