Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit?
In this book, Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behavior when embedded into products.
Eyal provides readers with practical insights to create user habits that stick, actionable steps for building products people love, and real examples from the iPhone to Twitter, Pinterest, and the Bible App.
#booktip #AmplifyreHub #hooked
Book link -> https://buff.ly/2sIi8Tn
We’ve got a new tech recommendation for you: The End of Marketing by Carlos Gil.
With social media at the core of modern marketing, companies must face up to how they remain relevant. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch.
In The End of Marketing, you will discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter marketing strategies.
Book link -> https://buff.ly/3zolxZc