21 Nov · 6 min read
Are you confused about your eCommerce website development? And different mouths giving you different opinions? Don’t worry, we got your back. In this article, we will walk you through the 10 easy steps of eCommerce Website Development.
According to Ibisworld, the size of Web Design Services will be $ 11.0 Billion, by 2022. Which is a huge amount. In a report of NASDAQ, it is predicted that the growth of eCommerce is to grow by $11Trillion in the next four years. Which are a fascinating number and a great opportunity for growing businesses and startups. And they also predict that by 2040, 95% of the purchases will be completed through online websites. Hence it is high time, that you need stability in your eCommerce business.
Now let’s dive into the 10 simple steps for your eCommerce website development:
Before building the website, you gotta know what you are going to sell. What excites you the most? Why is that? Because it’s a proven fact, when our business is our passion or revolves around the things we like, we become most successful then. Whether you are opening a clothing brand store or targeting any specific clothing or opening an online pet store. It’s all up to your choice.
The more you love your business, the more you grow and want to learn more. But we can not underestimate the other reasons to open an online eCommerce store too. It might be potential growth in a certain domain, potential customers, etc.
But whatever is your product, the first step is to do a lot more research on your product niche, the market, potential competitors, growing competitors, etc. Be aware of market trends, market price and the want, and the marketing and sales strategies of course.
This is probably from the first few requirements of your eCommerce Business to determine your business model. There are primarily 2 business models in eCommerce. First is B2B, which is Business to Business, and the second is B2C, which is Business to Customer.
In the B2B model, you sell your products or services directly to a business. For example, Shopify, which creates websites or your selling store, is a business provider.
In the B2C model, you sell your products directly to customers or through resellers, a very good example of this would be Amazon.
Knowing your audience is probably the key to all marketing operations. Hence, understand their level of understanding to optimize your website and provide tailored solutions to them.
To know your audience, you can throw marketing surveys, run campaigns, and do some social engineering. To make your perfect sales strategy, conduct surveys to know your potential audience’s age group, gender, income group, websites they like to purchase from etcetera. These steps before developing your eCommerce Website might be helpful.
Often we underestimate this step, as being the most crucial one. A good and creative name attracts people more than anything. A few things to keep in mind while naming your business can be:
Of course, people remember services and that’s how they remember the name, cause they like it. But sometimes a name is a way to lead customers towards your products and services. And a catchy logo along with that, which contains the meaning of your servings.
Some awesome examples can be Amazon, MailChimp, PayPal, etc. All of these names are easy to remember yet meaningful, and that’s how you enter your customers’ minds.
Now that you have a perfect name for your business, go and register your perfect Domain URL before it falls into some other person’s bucket. You can buy your perfect URL from some of the best service providers these days, such as WebFlow, Wix, GoDaddy, etc.
After this step, depending upon the final product, you can build a website with code and without much coding as well. If you want to understand which to choose, click here and get to know much clearer views on your website development.
While you are building your website, there are a few very important things to keep in mind:
Brands in the market have left a great impact on us, for example, Starbucks, Airbnb, Apple, and Coca-Cola, always come up with excellent marketing ad campaigns. They not only win our hearts with that but also leave a personalized touch in our lives.
Hence branding strategies make a lot of difference. When targeting branding you can conduct marketing campaigns to understand your audience, then target your audience, and then focus on your leads and conversions. This way you will be working in a traditional sales funnel. Besides that, Social Media is a great place these days, to make your brand and take it to the next level.
While you are branding, think much before getting out there. Because once you create an impression you can’t go back. You gotta maintain the uniformity of your brand’s impression. Hence a clear and concise name, a perfect and meaningful logo, and an intuitive market target are very crucial being the first few steps.
While you are deciding the branding strategy, a website presence is as required as branding. Hence, the content marketer or the manager has the responsibility to keep the website alive and happening. Post the content from time to time, improve the SEO, analyze the performance and make required changes on the website. A perfect content strategy is very much required for your website.
This is the fuel of content marketing or in fact any other marketing activity as well. Search Engine Optimization focuses mostly on getting organic traffic on your page. With that, you can keep other marketing metrics also tracked, such as Click Through Rate, Open Rate, etc.
Some of the best SEO tools are available in the market, for example, Google Search Console, and SEMRush.
These tools not only tell you the keywords ranking on Google but also suggest keywords to rank even better. Hence an awesome SEO strategy is crucial for an eCommerce website to boom.
There is no full stop, when it comes to eCommerce, being a wide platform. But we hope the article helped you to understand what are the crucial steps in an eCommerce website development. The eCommerce website is easy to make but it’s hard to keep it alive, but by continuous efforts and marketing strategies, it’s not impossible. Believe it or not there are 4 million+ eCommerce websites available across the globe. Hence the competition is great but so are you.