6 Dec · 6 min read
Inbound marketing is a method of growing your business by "pulling" customers, prospects, and clients to your brand through SEO, content marketing, social media, video marketing, and other methods.
The most important reason why inbound marketing strategies work is "pull power." Instead of marketing to the customer, as conventional outbound marketing does, inbound marketing focuses on giving the customer reasons to come to you.
You can do this by putting out useful content, making your social media pages and website copy more personal, and trying out the other methods below.
Let's define inbound marketing, discuss the most effective inbound marketing strategies, and how you can use them to grow your business or startup.
Inbound marketing is a way to market your products or services that focuses on bringing people to your website instead of sending out ads.
Bringing potential customers to your website is intended to familiarise them with your brand and offerings. Ideally, you'll leave a favorable impression, increasing the likelihood that your prospects will choose your product or service when the time comes.
Outbound marketing, on the other hand, refers to the marketing strategy that underpins traditional paid media such as TV commercials, billboards, and those insane Vitamin Water posters that make your morning commute worthwhile. Every one of these ad types ends up sharing the direct promotion of a product or service.
Above all, an inbound marketing strategy emphasizes the audience's experience. As a result, it's not intrusive.
To capture the attention of these potential customers, you must take a few steps that will boost your actions.
1) Develop Your SEO
SEO is the process of making your website's content and structure work better for search engines. SEO techniques assist people in finding your brand more easily in search engines.
As a result, studying this subject and applying these techniques to your blog and websites is critical so that search engines recognize you as a resource in your niche and can recommend your content as the best answer for your audience.
Blogging is the cornerstone of a B2B company's inbound marketing strategy. Helpful, relevant blog articles should address the pain points of your target personas. These components play an important role in attracting leads and increasing organic traffic to your website. A few key blogging best practices can assist you in writing well-structured, helpful articles that attract and engage visitors to your company website.
However, it is critical to understand that results will not appear overnight. It can take anywhere from 6 to 12 months for companies to see significant traffic growth if they publish one blog article per week (which is what we generally recommend). Google rewards consistency, so if you commit to publishing at least one article per week, you can expect to see exponential website traffic growth after 25-55 articles, followed by steady growth as you continue to publish consistently.
Keep in mind that some companies have experienced incredible growth much faster than this, while others have taken a little longer. It is important to have realistic goals and realize that there are many factors at play, such as the type of industry, the competition for keywords, and changing algorithms.
3) Survey Your Customers and Leads
A survey is the simplest way to learn about your target market. This does not have to be difficult. If you already have an email list, you can use SurveyMonkey to send them a simple form.
You only need to ask one question to make this work: "What is your biggest struggle?" You need to ponder over these issues and comprehend them in a way to create convincing content that is relevant to their strategic interests.
4) Add Visual Content
Humans are drawn to visual content. Make sure your content is more than just large blocks of text if you want it to appeal to your ideal readers.
Most people use a lot of images, charts, and graphs to make my content more appealing. 90% of bloggers include images in their posts, and those who have multiple images see better results. The more visually appealing your content, the more likely it is to boost your inbound marketing efforts.
5) Invest in Social Media
Social media is a great tool for content marketing because it lets you share updates quickly and helps you get to know your audience better.
You can build your presence on each channel in a different way. This is, in fact, a strategy for increasing traffic to your materials. Furthermore, social media tools allow you to promote such content, allowing you to reach more people who may be interested in your products or services.
6) Focus on Quality Content
No matter how good your SEO strategy is, it will only be useful if it is accompanied by high-quality content. People don't look for products or services; instead, they look for solutions to their problems.
As previously stated (and demonstrated), various content formats can be explored. As a result, if you want your inbound marketing strategy to be effective, take advantage of the opportunities provided by content.
Create a dialogue with customers using these materials, work on the relevance of the subject covered, and maintain open communication. Finally, your content should motivate, entertain, and educate your target audience.
7) A Webinar
Infusing character into your written material is not always easy. It's true that a blog post's relative informality allows you to crack jokes; however, in the highly polished world of whitepapers and ebooks, you may find yourself wishing you could add something a little more... human.
Here's where the webinar comes in. A webinar is a web seminar that provides lecture-style material to a small online audience. With this format, a member (or a few members) of your content team can provide the valuable information we've been discussing in a highly engaging and personable manner.
8) Mobile-Friendly Website Design
Not only should your website be mobile-friendly, but so should your blogs and videos. On average, Google’s search engine handles approximately 40,000 search queries per second. 64% of those searches are made using a mobile device.
If your pages aren't mobile-friendly, you'll be struggling to convert the traffic you've worked so hard to bring there. To get more people to visit your site, it needs to be easy to get to and use on all mobile devices.
9) Guest Posting
Guest posting on similar niche publications is an extremely effective way to increase organic traffic and reach new audiences. For example, before becoming the CEO of SmartBlogger.com, Jon Morrow contributed to ProBlogger.com in 2011. "How to Quit Your Job, Move to Paradise, and Get Paid to Change the World," it says. The captivating post drew a massive number of readers — over 70,000 in the first 24 hours! We would not want to raise the scale of your hopes.
You might not receive the same number of visitors to your guest post in the same amount of time. A well-written, compelling blog post on a high-profile site, on the other hand, can generate a slew of backlinks. And those backlinks can lead to visitors who have never heard of your brand before.
They now want to know more. So, pitch to sites with a large number of engaged readers and write blogs that will give you the most bang for your buck. Remember, to gain traction and have the greatest impact from guest posting, you must write consistently!
Inbound marketing strategies can be quite effective, but they can be difficult to master. We have gathered these amazing strategies for you. Now it is up to you as a marketer to make the best use of them. Understanding how inbound marketing works in greater depth can help you strengthen your marketing strategy for greater reach.