25 Mar · 3 min read
Lots of companies tend to treat their website as a cornerstone. Something that they have built years ago as their online "business card", that they are too afraid to touch. Yet at the same time, 75% of consumers admit to making judgments on a company’s credibility based on its website design. So the data is ruthless - if you want to make money, you HAVE to treat your website as a living, breathing organism that evolves alongside you. We at Railwaymen have neglected that for too long. But it finally changed!
I'm gonna be open with you all - it is very easy to find excuses and postpone your website redesign process forever. Because we don't have time for that. Because it requires money. We don't have enough resources now. Our clients are far more important for us than our online appearance - in this specific case, one doesn't exclude the other! As a result, you can delay your new website release forever - but it will bite you in the ass real quick.
How so? By losing business opportunities (equals: losing money), endangering your company image (the tag of the "outdated company" is very hard to get rid of), or scaring off qualified employees, who don't want to work for the company which is so obviously stuck in the previous era (a very important factor for the Millennials and Generation Z).
For quite some time, we were fully aware that our website is our weakest marketing spot. With our Railwaymen blog thriving, new partnerships growing (more about them in our Railwaymen 2020 recap) and complex projects we developed for partners from industries like construction , martech or social - our website stayed behind. We've changed a lot in the previous 2 years, growing our Product Design, Quality Assurance or Marketing teams, simultaneously exploring entirely new technologies. Besides Ruby on Rails web development, we now code in Vue.js, Golang, NodeJS, Angular.js, and React.js, exploring new mobile development possibilities, by introducing React Native.
Our Railwaymen old website main page
Yet our website was still red as we were "only" Ruby on Rails development software house. And our potential partners perceived us as one. Fun fact: we've conducted a UX/UI Qualitative Analysis on people, who have never visited our website before to tell what exactly we are doing. A majority of them told that we look like some non-profit charity organization, because of these strong colors and people in the center. They've completely overlooked the word "apps" on the second line and had no idea that we're specializing in custom app development.
Studies show that it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
That was a wake-up call for us all. In a highly competitive world of app development, every detail counts. From this moment, the goal to redesign a website became our priority. The decision has been made: let's collect the best team for our website redesign project...
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