5 Oct · 5 min read
Done finding the perfect product manager checklist? Now you surely are!
Do you think it’s a coincidence how 34% of departments report to product managers - the same percentage of profits they grow for a company?
They have to manage a busy schedule - but what product management skills help them excel? Let’s find out.
From lengthy client conversations to formulating product strategies and collaborating with development teams, the best product managers do it all.
Here are 8 qualities of a fully skilled and user-centric product manager:
Prioritizing the backlog is one of a product manager's essential skills. Prioritizing becomes simple once the product manager and the entire team know the game being played, how the score is recorded, and how to win.
To maximize profits, Product Managers must map the product strategy to the specific features and sequence them appropriately across phases. All company stakeholders will support the prioritized backlog if a product manager successfully does this, even when some of their preferred features still need to be cut.
A product manager is a mini-CEO. They must comprehend the current product strategy and how it fits into the overarching business plan. They must know the product's goal, how it will create customer value, and what sets it apart from its competitors.
You'd be astonished at how the rest of the team will come together once a product manager understands this and can express that plan clearly to create a successful product. They must envisage how the product, industry, and competition will change and create a long-term project if they want the product to succeed in the long run.
A product manager needs to have extensive industry knowledge. However, finding someone competent and knowledgeable about the field takes a lot of work. At the very least, Product Managers should have a strong understanding of your target market.
If it is a consumer product, you need to be careful that the product manager is paying attention to the bigger target customer group in favor of their own demands. Learn about the target market's demographics and how it differs from them. They should value and understand the client.
A good product manager should have an entrepreneurial mindset. When approaching a product, Product Managers must be able to widen their horizons and enable thinking from other settings. To guarantee product viability, the specialized personnel must consistently develop concepts motivated by innovation and adhere to the proper validation methodologies.
In addition, while keeping an eye on the larger picture, Product Managers must coordinate several teams toward a common objective. They must promote an innovative culture and efficient product management for improved design thinking and sprint ideas.
Possessing a solid technical skill set to ensure the effective development of the product is yet another necessary trait for success as a product manager. Knowing the appropriate tech stack is crucial for communicating it to your development team (peer feedback, relevant insights, etc.).
Product Managers are crucial points of contact for designers, software developers, data scientists, and other professionals. A good product manager should be able to ask the appropriate technical questions to assist development and other relevant teams in making informed judgments about the products they are working on. Reading blogs about your sector will also aid in your understanding of your specialized market.
Fantastic user experiences are essential in this fiercely competitive world, and product managers should work tirelessly to deliver them. To achieve this, Product Managers must be able to recognize user demands, convert them into task journeys, create interaction diagrams, test and iterate on those diagrams, and work with visual designers to create emotionally charged graphic designs.
Most teams need the luxury of having a graphic and interaction designer. Instead, Product Managers assume the function of an interaction designer while leaving the visual design to someone else.
A product manager ought to be able to demand the highest caliber even when an interaction designer is present. They ought to be able to distinguish between good and terrible designs. They should be able to determine whether the design meets the need most effectively and whether all interactions make sense and are intuitive, self-explanatory, and logical.
A product manager should be able to keep score and understand the game's rules. Keeping score entails choosing the appropriate measures and determining when you have triumphed. Finding the measures' current baseline and the target the team will aim for in the upcoming release is what it means to win.
Everyone on the team will know exactly how the game is won once a product manager succeeds in doing this. The team is appropriately motivated, creative, inspired, and aligned.
It takes a collaborative product manager to succeed since creating a product is a team effort. Although a product manager is the team's head, most development team members do not directly answer him.
Furthermore, the product requirements are valued by people who contribute to them and originate from various functional areas and customers. A product manager cannot be autocratic in such a setting. They must be able to motivate people to adhere to them. They also need to be able to compromise with all stakeholders while prioritizing the backlog.
Apart from this, Product Managers must explain in detail why one feature was selected for the current release over another. At the same time, he must be self-assured, assertive, and occasionally strict because the product leader is ultimately responsible.
A "Jack-of-All-Trades" approach works wonders. While aiming for the finest product development strategy, effective communications skills for product managers are crucial. They must possess the ideal combination of vision, initiative, leadership, and technical expertise.
With so much to accomplish, a competent product manager should make it all seem smooth with their tactical and problem-solving mentality. So, do you have what it takes to become a successful product manager?
Read More: Product Lifecycle Management