How does Shopware fit into modern e-Commerce?

29 Nov ยท 7 min read

How does Shopware fit into modern e-Commerce?

Founded 18 years ago, Shopware is one of Germany's largest e-commerce systems. As the platform's user base continues to increase, and it is now expanding to the UK market and across other parts of Europe. 

What is Shopware?

Shopware is a PHP-based e-commerce program with a rich feature set and a developer-friendly interface. It handles over 40,000 websites and has a 4.7% market share. Its modular design allows for quick business setup, and its scalable and flexible platform allows for customizing a firm to unique needs. 

Shopware is designed for simple sales platforms, startups, and small to medium businesses. Its quick expansion model makes it an important player in the e-commerce business. 


  • Flexibility
  • ease of internationalisation
  • technical assistance
  • low cost of ownership.


  • Premium plugins are paid
  • advanced capabilities like Shopware Storytelling and Digital Publishing are commercial.

Comparing e-commerce systems

E-commerce software manages and maintains all procedures in an online store, from inventory management to tax calculation and order fulfillment. Like the overall e-commerce business, the e-commerce software market is booming. The segment is expected to be worth 6.3 billion dollars in 2023. 

E-commerce platforms can help you create an online store that meets your demands. With so many e-commerce platform options available today, creating an online store may be simple. The amount of information required to make a decision might be overwhelming. This article analyses some of the top companies in modern eCommerce software as well as some fast-growing new-breed alternatives. 

In 2020, WooCommerce had a market share of 28.24%, Squarespace came in second with 17.69%, followed by Shopify with 10.98%. However, several newer companies, like Spryker and Sylius, have gained popularity and trust among niche communities due to their features and ingenuity. 

How to find the right e-commerce software?

Like many other businesses, there is no universal recipe. The best e-commerce software for your business should be tailored to your individual needs. Among the primary considerations to consider before purchasing the ultimate company platform are: 

Monthly and processing costs: Decide what features you need to avoid overpaying or sacrificing convenience for a lower price. 

Plugins and integrations: Decide on the plugins you need based on the tools you already use or plan to utilize. Consider accounting plugins, email marketing tools, or shipping software. 

SEO-friendly: A good e-commerce platform can help you rank well in search results. The possibility to establish a blog or utilize your own domain name helps promote SEO. 

Mobile-friendly: Today, 60% of searches are done on a mobile device, most of which lead to purchases. So make sure your customers can access your website and buy via a mobile device. 

Customer service: Downtimes and technical issues can cause problems to your business. So, examine the platform's technical assistance. 

Security: Customers will only provide the credit card information to a trusted website. So, ensure your platform supports HTTPS/SSL for secure client checkout. 

Scalability: Every business owner wishes for growth. As your firm grows, the platform should be able to scale with it. 


Among the various e-commerce platforms, Woocommerce - a WordPress plugin - is a market leader. It's free, has tonnes of features, and seamlessly integrates with your WordPress website to make it an e-commerce site. More than 400 extensions are available to personalise the software platform. 

Advantages of WooCommerce: 

  • Easy to use
  • Easy to install
  • Buildable
  • Lots of plugins

Disadvantages of Woocommerce: 

  • Lack of legal texts
  • Lack of support to non-English languages
  • Lack of focus in on-US markets
  • Complicated updates

Shopware is software for creating professional online shops, whereas Woocommerce is a plugin that implements e-commerce functionalities on a WordPress site. They both offer free models, but WooCommerce has better usage coverage, while Shopware has more features. 


Prestashop is a feature-rich open-source e-commerce platform. It allows users to create cloud-based or self-hosted stores. As it is written in PHP, the program is fully responsive and supports all major payment systems. 

Advantages of PrestaShop: 

  • Convenience
  • Ease of use
  • User-friendly
  • Comparatively cheap
  • Adaptability
  • Demographic assistance
  • Secure payments

Disadvantages of PrestaShop 

  • Lack of scalability
  • Incompetent design
  • No official help desk

Both Shopware and PrestaShop offer free models and are ideal for small and medium-sized companies. Even though Shopware has more features, PrestaShop has a higher market share.  


OXID eSales is an e-commerce platform with a large feature set and easy expansion. The e-commerce solution is aimed at SMBs. 

Advantages of Oxid: 

  • Optimized for SEO
  • Multilingual support
  • Order and customer management
  • Easy data handling
  • Integrated content management
  • Integrates with multiple marketing tools
  • Connects with ERP systems.

Disadvantages of Oxid: 

  • Unstructured backend
  • Only a few templates offered

Shopware is very simple to use, making it ideal for start-ups. In comparison, Oxid offers a larger product inventory and is the better option for companies that already have some e-commerce experience. Shopware has a higher market share than Oxid, even though Oxid has multilingual support making it easier to adapt to country-specific details. 


Shopify is a true e-commerce behemoth. The platform was launched in 2006 and quickly gained client trust. Shopify powers tens of thousands of online retailers. Customers include General Electric, Tesla Motors, Encyclopaedia Britannica, and others. The platform is feature-rich and easy to administer, yet it has problems. 

Advantages of Shopify: 

  • Very easy to use
  • Good customer service
  • Lot of built-in features
  • Great analytics capabilities

Disadvantages of Shopify: 

  • Does not allow clients to publish blogs
  • No SEO features
  • Lack of scalability
  • Poor search capability

While Shopware offers free models, Shopify is only available on purchase. Shopify, being an all-in-one e-commerce platform, has a larger market share, thanks to its integrated toolkit for all e-commerce needs. 


Gambio, founded in 2004, has a solid reputation in e-commerce. The firm focuses on e-commerce software for small to medium-sized firms. The software solution is open-source, but only with a premium support package. 

Advantages of Gambio: 

  • Good SEO optimization
  • Provides a dedicated support team
  • Secure
  • Has automatic updates
  • Allows multichannel sales

Disadvantages of Gambio: 

  • Assistance is available only through the developers
  • No multi-shop capability

Gambio is an all-in-one solution for all e-commerce needs. It offers regular, automatic updates via Gambio Cloud. Yet, Shopware has a larger market share as it offers a lot more features and free models. 


OpenCart is a free e-commerce platform. It is straightforward to install, set up, and operate. To get the most out of this platform, the premium features are only available as a paid service. 

Advantages of OpenCart: 

  • Supports multiple languages
  • Compatible with most major payment gateways
  • Wide range of reporting features
  • Free add-ons
  • Easy integration with social media and eBay/Amazon storefronts
  • Great support team

Disadvantages of OpenCart: 

  • Causes SEO canonization issues
  • Different installations might not be compatible with each other
  • Does not update without specific plugins

Final thoughts

Shopware is a rapidly expanding e-commerce platform that is quickly becoming a key player. Currently popular in German-speaking nations, it is likely to spread globally in the near future. 

For e-commerce platform consumers, the most important question for consumers looking for e-commerce software is what their firm needs. The right pick is determined by the desired features and the pricing. 

To meet client expectations and grow the business, sellers must keep up with the ever-changing world of e-commerce. Your business's needs may change over time, increasing the platform's workload. Whether you are starting a new business or attempting to improve an existing one, we can help you. 

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