How to Design and Develop Successful SaaS Application

13 Oct · 8 min read

How to Design and Develop Successful SaaS Application

Not so long ago, all of a company’s IT systems were on-premise. Back then, a cloud was just something white and fluffy above us. Cloud computing has since become the norm. Today, cloud platforms can be utilized for just about all of your processes and systems. Enterprises consider the flexibility and risk-management implications and add SaaS to their portfolios of IT services.
About the SaaS application development, the next thing will.


Let’s start with the basics. SaaS stands for “software as a service.” It can be described as a software distribution model. In a nutshell, it means that some independent third-party provider hosts applications and makes them available to users online, without installation. SaaS application examples include picture editing tools, email, office apps, and calendars, among others.

SaaS is one of three central cloud computing categories, alongside infrastructure as a service and platform as a service (IaaS and PaaS). If you’re diving into transitioning over to a cloud, it may be helpful to understand that there are usually three different models to choose from: 

  • ⇒ Software as a Service (SaaS) – software that’s available via a third-party over the Internet.
  • ⇒ Infrastructure as a Service (IaaS) – a cloud-based service, pay-as-you-go for services such as storage, networking, and virtualization.
  • ⇒ Platform as a Service (PaaS) – hardware and software tools available over the Internet.


A SaaS application is sometimes called “hosted software.” Cloud computing is used to transmit an application over to multiple customers, no matter where they are situated. It permits handling activities out of central locations using the model some refer to as “1-to-many.”

Because the delivery model is web-based, there is no need for IT employees to download/install apps on each computer. Instead, vendors will manage technical issues pertaining to storage, servers, middleware, and data. It will result in streamlined support and maintenance for the company.

The SaaS software is located on the service provider’s network, and users’ data is stored there. Users can access it from a web browser on any computer or Internet-connected device.

For organizational use, companies can rent productivity apps, such as email, collaboration, calendaring, and sophisticated business applications such as customer relationship management (CRM), enterprise resource planning (ERP), and document management. Companies pay for the use of these apps by subscription or according to the level of use.


To answer this question, you’ll need to determine how complex your business is. Ask yourself these questions to figure out if SaaS will be suitable for your business:

  • ⇒ Is there a specific software customization level you need?
  • ⇒ Are shelf products enough to provide you with the functionality your business needs?
  • ⇒ How is your company specialized in contrast to your competition?

Another aspect to keep in mind is your company’s budget. SaaS subscriber payment models can help businesses with small budgets spread out the overall ownership cost gradually. This allows businesses – especially small ones – to adopt modern, robust software.

Buyers no longer need to pick between functionality and flexibility. A majority of modern cloud-based programs provide the very same experiences that on-premise installations do.

A bigger question lies around ownership of data. Most vendors allow end-users to possess data. However, it is worth reviewing service contracts to determine precisely how the data is used.

Many industries haven’t yet embraced cloud solutions. Some manufacturers prefer conventional ERP deployment solutions. Regardless, any business interested in contemporary approaches tends to steer toward cloud-based solutions by default. 

SaaS can be quite convenient in all types of situations, including the following:

  • ⇒Apps that require both mobile and web access.
  • ⇒Apps that are not used very often.
  • ⇒Projects of a short-term nature that need fast, affordable, and simple collaboration.
  • ⇒Small companies or start-ups trying to launch their businesses quickly but lack time to deal with software or server issues.


The SaaS software is licensed and centrally hosted on the basis of a subscription.

Using the SaaS, a single model of an app with a singular configuration is accessible to multiple users. Apps are installed on various machines to support scalability. 

Another version of an app can also be created to offer customers access to new application versions as a pre-release (usually for testing purposes).

SaaS comes in a few different variations:

  1. Horizontal SaaS – these solutions emphasize software categories (for instance, tools for sales and marketing, tools for developers, Etc.).
  2. Vertical SaaS – these types of solutions fulfill a specific industry’s needs (for instance, software for a particular industry – retail software, healthcare software, logistics software, Etc.).


SaaS app development significantly differs from conventional approaches to software engineering in several different ways. Such distinctions can come across as daunting to those who aren’t tech-savvy and/or people who don’t know very much about SaaS products and what they entail. However, traditional and cloud-based app development has many things in common.

1. Decide On the Key Features of the SaaS System

A SaaS development company must keep on investing in research and tech experiments, track innovations, optimize resources, and monitor users’ needs to stay competitive. There are several important key features of SaaS apps. They depend on product type, market research, or even the development budget available.

Let us list some of the must-have or nice to have features that distinguish a SaaS product from standard software:

  • ⇒Multi-tenancy model;
  • ⇒Automated provisioning;
  • ⇒Single sign-on;
  • ⇒Subscription-based billing;
  • ⇒High availability;
  • ⇒Elastic infrastructure;
  • ⇒Data security;
  • ⇒Application security;
  • ⇒Rate limiting/QoS;
  • ⇒Audit.

Each of these options aligns best with particular use cases, so it’s critical to estimate your platform’s scalability, potential profits, and start-up costs before selecting.

2. Choose Your Pricing Strategy

Pricing strategy choices – the pricing strategy your platform uses will either make your web application or break it. While there aren’t any fast and hard pricing rules, the SaaS business model has changed over the years. At that time, a number of successful cost strategies have come about.

Odds are pretty good that your mobile device has a freemium application installed on it. With this pricing model, the application provides a specific series of central features at no cost. Generally, such features are intended to cast a broad net for the sake of appealing to a wide audience. App developers generate revenue by converting freemium users to premium ones. They do so by providing an advanced feature set for either a monthly or one-time fee.

3. Finding the Right SaaS Application Development Tools.

From the technology to the ecosystem of partners, apps, and components, there are many considerations in selecting the right platform. 

Choosing a SaaS application technology stack is a lot like selecting building materials necessary for a physical structure. Technology stacks are what are used to create a web application and run it.

Obviously, cloud SaaS needs a powerful yet simple programming language that will cover today’s development requirements.

  • These are well known and nearly ubiquitous: HTML, CSS, JavaScript (Angular, React, Vue.js).
  • Programming languages for server-side development: JavaScript (Node.js), PHP (Laravel), Ruby (Ruby on Rails).
  • A primary relational database for back-end data storage: MySQL, PostgreSQL.
  • Server for your app: Nginx, Apache.

4. SaaS Integration

SaaS applications offer unprecedented flexibility, access, and ease of use. They also create data silos that make it hard to get complete visibility over the data, processes, and business context. 

Because SaaS offerings are available from so many providers, a key trend is a rise in integration among different vendors. SaaS integration helps to improve efficiency, access all of your data, see the opportunities and threats that lie within it and act. 

There are both services meant to integrate multiple SaaS applications, such as to provide single sign-on and access management across them, and efforts within the SaaS vendor community to create integrations across multiple providers’ software so enterprise processes can flow more easily across those applications sourced from multiple providers.

5. SaaS Application Development Cost

The cost of SaaS platform development will be based on a product’s complexity, the features it comes with, its integration potential with various other services, and more.

In general, the budget has several parts: business analysis, design, programming, servers, software monitoring and maintenance, client support, and promotion. 

You’ll also need to be mindful of the country the team works from. Doing so will establish the quality and price of your final product. For instance, by partnering up with a Canadian or American agency, you will need to pay up to $150 an hour. European countries offer cheaper rates but provide better quality in comparison to South American and Asian counterparts.

With that said, European prices also significantly vary. Western Europe happens to be a costlier outsourcing market, and their prices can be as high as $120 per hour. Developers working out of East European countries generally charge between $40 and $75 an hour. Having web and cloud application development outsourced to Ukraine would be worth considering, as their prices range between $25 and $60 an hour.

As per these prices, a basic SaaS MVP may charge you between $15,000 and $35,000 total if it is being built out of Eastern Europe. Prices for a web application rich with features may be as high as $100,000 from countries in this particular region. As high as that sounds, it’s still cheaper than what you would spend if the app were developed by a North American-based SaaS development company.

6. Find a Trusted SaaS Development Team

Find a SaaS developer – creating a cloud app – particularly in the digital ecosystem, which is always changing – isn’t a one-and-done deal. A number of core benefits provided by certain SaaS platforms include ongoing updates, customer support, and feature integrations.
If your staff (or you) are not excited about or prepared to make a regular, long-term commitment to a product’s maintenance and development, it would be prudent to speak with a developer before hiring one.
Outsourcing companies will provide you with industry insights and advice customized to your specific business needs.
Check out some of these SaaS start-ups – they all achieved success, and their stories could inspire you towards creating an amazing project.


DevCom is an awarded development company with significant experience in the engineering of top-performing SaaS applications for enterprises across diverse industries. With a strong SaaS development portfolio, DevCom provides a diverse range of world-class programming services that cover consultancy, designing, development, testing, 3rd party integration, and ongoing support/maintenance. 

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