5 Ways to Build a Growth-Oriented Company Culture in 2023

On the road to success, numerous considerations must be made. A growth-oriented culture is one of the vital organizational characteristics that each of them has in common. According to 94% of business owners and 88% of job seekers, a positive company culture is essential for success. 

Every manager, worker, and stakeholder wants their company to grow. In today's competitive, complicated, and unstable business environment, businesses expect more effort from their employees than ever before.

It takes effort and dedication to develop a positive organizational culture. Before tapping on the ‘How’ - let’s take you through the ‘Why’ of all things culture. 

Why is Growth-Oriented Company Culture Essential?

A growth-oriented company culture is essential because it creates opportunities for team members to flourish, extensively participate in work, and feel supported. Investing your time and resources in building an ideal company culture is directly connected to a successful business and strong leadership. 

You can consistently enhance your business engine, customer service, onboarding, recruiting, internal processes, and other business aspects by infusing a healthy growth mindset into your company's culture.

In fact, a robust corporate culture attracts top talent and boosts business income by 33%. The most vital concept to understand about company culture is that leadership needs to be the center of a culture focused on progress. 

Here are 4 reasons why an ideal growth-oriented company culture should be the leadership’s priority:

1. Value drives personal goals

Growth-oriented company culture makes employees understand the value behind every task they do and why your business can help them achieve their individual goals. 

2. Empathy drives reciprocated vision

You need your employees to support your vision and desire to work with you to make it a reality. Only by demonstrating your concern for them will you be able to inspire them to take action. If you support your staff, you can only anticipate reciprocal behavior from your team. 

3. Freedom drives motivation

Results are prioritized in cultures that place a focus on growth. Additionally, it emphasizes giving workers a secure work atmosphere where mistakes and shortfalls are respected as necessary for personal development. As a result, it motivates everyone to develop their creativity and curiosity without worrying about being evaluated. 

4. Growth drives engagement

A growth-oriented culture produces a workforce that is full of value. Putting growth and personal development first promotes employee effectiveness, engagement, and retention. It boosts your business in multiple ways. 

Leadership in Company Culture

How to Build a Growth-Oriented Company Culture?

A solid, growth-oriented culture and values can help your team build team-oriented procedures that will enable it to deliver its best work. Team members can choose and complete high-impact tasks and achieve greater productivity.

Here are 5 ways to develop a strong growth culture in your organization:

1. Establish a Free Flowing Two-Way Feedback System

Transitioning from a performance-based to a growth-oriented culture could be challenging. Employees that operate in a performance-based culture have mastered the art of linking their value and worth to their competencies. 

As a result, when they get comments, things can become tricky, inviting self-doubt or even internal friction within the company’s various departments. Hence, it’s crucial to ensure you carefully integrate a two-way feedback system into your company's culture. Here’s how:

Initiate an open-ended feedback system from the management’s end.

Constructive criticism can do wonders for a company’s culture. While making a point, it humbly deals with the workforce’s self-esteem and motivates them to do better.

Encourage frank opinions from your employees.

You should be aware that this portion will be unpleasant because you'll leave yourself open to whatever your employees say. However, leading by example will make your team members more receptive to your helpful criticism.

2. Communicate and Express All that You Can

Employee retention is 27% higher among those who believe their company has objectives beyond profit margins. In the words of Simon Sinek, "People don't buy what you do." Hence, there’s an imperative need to communicate your company values and purpose behind everything that goes on under the gambit of operations.

Address the “Yeah, So?”

Employees are aware of the motivations. But, what next? When everyone in your organization knows your firm's value, you can successfully change to a growth-oriented culture. For it to happen, it takes more than merely informing your workers about your core values. It’s equally important to communicate the fundamentals that support the company values.

They’re Building the Company Too. Did You Tell Them?

Employees have a better understanding of the values and goals of your company. The onus is on the leadership to make them feel included. While DEI (Diversity, Equity, and Inclusion) is a thing, everything starts with expressing what must be told. 

For instance, communicating everything, from values and functions to goals and expectations, to your team members, is an effective way to develop a healthy work culture.

3. Stay Transparent About Everything, At All Times

Transparency is an essential component of a growth-oriented culture. It promotes a feeling of trust between you and your employees. They will be more motivated to complete tasks once they see that you genuinely have their best interests at heart. Through transparency, negative workplace politics and gossip are lessened, if not completely eliminated. 

Doing this can prevent potential conflict and friction from developing and affecting your employees' capacity to collaborate effectively. Additionally, promoting transparency inside your company gives your staff a genuine sense of ownership. When this occurs, they become more responsible and ready to accept responsibility for their actions.

4. Reward Teamwork, Normalize Recognition

A company is one big team. Whether you have 3 employees or 300, everyone must cooperate for the business to run smoothly. Rewarding individual success fosters competition rather than collaboration. A little healthy competition is fine, but if your objective is growth, you can only achieve it by working together. 

Everyone must contribute, and when a group works together to produce outstanding results, they should be recognized. When a team wins, you can sense the excitement in the air as everyone applauds and encourages one another. Both winners and losers are equally crucial for a business to grow.

5. Be Open to Changes and Affirm Business Transformations

Change inside your business is necessary for growth. Therefore, you must be willing to embrace change rather than accept it if you wish to adopt a growth-oriented culture. To make this happen, you must clearly explain why the change is necessary and what kind of change it will bring about. However, more importantly, you must set an example for your team. After that, you can implement this into your company's culture.

Moreover, it would help if you emphasized the constants. Decide what is essential to your organization — your mission and values — and clarify that this cannot be changed. This will assist your staff in adjusting to tiny changes that won't fundamentally alter your business and provide them with a sense of security and stability throughout times of transition.

A growth-Oriented approach drives a happy company culture

Final Thoughts

You can build a solid foundation for an excellent corporate culture by leveraging these 5 practical ways. Remember that team members will have an impact on the business culture as well. When in doubt, rely on honesty, communication, and trust. A culture that prioritizes growth is much more effective and will support your company's long-term sustainability.

Read More: Importance of Cultural Intelligence in the Workplace