12 Dec · 6 min read
A wide range of emerging digital technologies, from mobile-first to AI-first, is set to transform how brands interact with their customers. Virtual reality (VR) and augmented reality (AR) are the most recent game-changing technologies, offering businesses the opportunity to create new, immersive customer experiences. Because of the release of the iPhone X, which includes augmented reality features, augmented reality is quickly becoming an important technology in the enterprise. Gartner predicts that by 2019, AR, VR, and mixed reality solutions will be evaluated and adopted by 20% of large businesses.
The astonishing growth of the Augmented Reality technology market is expected to reach a $50 billion market value by 2024. Innovative AR applications have found their way into a variety of industries, from retail and e-commerce to education and human resource management.
AR has introduced a novel way of interacting with digital content. When it comes to AR, everyday reality in web development and design has been transformed. Several major automakers' websites now include a 3D or 360-degree view of their vehicles.
In this article, we will be discussing how AR apps are bringing changes all over the digital space.
AR can be experienced on a variety of devices, including screens, glasses, handheld devices, smartphones, and headsets. In order for the computer-generated perceptual information to appear correctly, it calculates the position and orientation of the surrounding objects in real life.
Typically, it goes like this: infographic on augmented reality Depending on the type, AR can collect data from the user's surroundings using depth sensors, accelerometers, cameras, gyroscopes, and light sensors. They calculate the distance between objects, the speed of motion, the direction and angle of the motion, and the overall orientation in space. The data is then processed to display animation in a timely and relevant location.
Both the brand and the customer benefit from AR e-commerce. It creates a symbiotic relationship that improves the customer experience, sales, and brand visibility. Several of these benefits are discussed further below:
In e-commerce, augmented reality enhances the shopping experience by making it more interactive. Customers feel more connected to the product and your brand when they have control over digital elements in their physical space. They can change the features, colors, and sizes of the products that most appeal to them. It's like they'd have a salesman on the floor available to them.
The adoption of augmented reality in healthcare leads to more affordable and accessible medical education, such as nursing and surgeon training. It enables surgeons to use AR for pre-surgery planning and in-depth analysis of each patient’s case. Nurses, on the other hand, can study different patient scenarios and better cope with different situations at work by applying their social, technical, and team skills.
AR helps visually impaired patients find their way around, helps surgeons during operations, quickly explains to doctors how different medical devices work, and helps in many other ways as well.
AR in entertainment is not limited to games but also includes art museums and galleries, music, television, and much more. Businesses can effectively retain their users and provide them with new levels of experience by using entertaining AR. When listening to music, for example, AR can provide users with additional information on the tracks listened to, such as artist biographies, lyrics, dance videos, and so on. There are numerous inventive ways in which augmented reality can help entertainment companies differentiate their products.
Google ARCore is one of the best-augmented reality mobile apps available online. It employs motion tracking, environmental understanding, and light estimation to create virtual characters that blend seamlessly into the physical world. These digital characters and stickers are created with high quality and resolution and are digitally adhered to a real-world surface. It also supports 3D viewing of objects.
Pokemon Go is a perfect representation of augmented reality. It was first introduced in 2016, and it quickly gained popularity among people of all ages. The idea was to create a game that would involve both digital technology and physical participation. This game successfully addressed the disadvantage that online games contribute to obesity. The game's main goal is to locate and capture a cartoon character that is virtually present in the environment. The game characters and experience appear extremely authentic and genuine thanks to augmented reality.
Google Glass is a device that eliminates the need to constantly hold a cell phone to use it. It enables us to use voice commands and gestures to virtually access the phone. Google Glass can communicate with the phone via Wi-Fi or Bluetooth. It can access the internet, manage phone calls and messages, take pictures, and record videos, among other things. This hands-free operation makes the phone appear almost real, and it is only possible thanks to augmented reality.
It's no wonder augmented reality is being utilised in tandem with other metaverse innovations. The metaverse has been bombarding the news media, and Facebook's rebranding as "Meta" isn't just advertising nonsense. One primary objective of metaverse technologies is to bridge the gap between the physical and digital worlds. Because augmented reality can display virtual objects embedded in our physical world, new opportunities for businesses and consumers alike emerge.
Mobile devices have been one of the primary platforms for delivering augmented reality experiences. Most consumers own a mobile device, and AR headsets have not yet become widely available for consumer use. As a result, businesses have discovered a variety of opportunities to use mobile devices for AR. Technology has also progressed greatly over the past few years.
WebAR is another critical trend in augmented reality. WebAR, which is powered by web browsers, does not require users to download any additional software. This is the best-case accessibility scenario. There is a cost, even so: WebAR offers the most basic AR experiences and appears to lack several of the characteristics that native AR on portable devices can provide.
WebAR, on the other hand, can be very useful in some cases for simple experiences. Filters can be applied to faces, hair or objects can be changed in color, backgrounds can be replaced, and simple 3D objects can be created. WebAR enables simpler virtual try-on experiences. Many companies, including L'Oréal and Maybelline, use these for their cosmetic products.
The augmented reality market will expand in the coming years, especially as technology becomes more affordable for consumers. With a growing emphasis on metaverse technologies, many businesses are looking to AR as the next step. Those looking to play the long game may want to enter this sector sooner rather than later.
With a market value of $97.76 billion expected in 2028, it's clear that augmented reality is the way of the future for many industries. Businesses that adapt to today's challenges in new and innovative ways will determine that future. Customers will be much more likely to buy from companies that offer them rich AR experiences.
Working with experienced augmented reality developers can assist you in realizing your goals. If you're ready to take that first step into the future and realize your full potential, contact us today to discuss how we can help. Amplifyre provides outsourcing solutions to find you the best Augmented Reality developers from all over the world. We find the best software companies for all of your project requirements. Following the collection of your project requirements, our one-of-a-kind data-driven system analyses them based on key dimensions to accurately find you the best software partner. Want to get started? Contact us right away!