2 Nov · 6 min read
Explainer videos have become one of the most popular marketing trends and for good reason. They embody everything a consumer expects from a brand. Consumers expect a brand to address all of their concerns, which explainer videos do.
According to one study, visual learners account for approximately 65% of the population. That explains why companies are willing to spend so much money on video marketing. However, consumers do not have time to read thousands of words of text when the same information can be explained in a 5-minute video.
Finally, explainer videos are available from any location, so anyone with a smartphone, laptop, or tablet can watch them while on the go. As a result, consumers can watch videos while waiting in line or in a waiting room for an appointment.
The art of using videos to market and grow your business is known as video marketing. This could use videos to generate leads, increase traffic, or sell a product. Video marketing is great because it has the potential to spread virally and significantly increase your chances of exposure. This can help you reach a large number of people in a short time and at a low cost. People enjoy watching videos because they can incorporate visual and audio elements that can elicit emotions and make content more interesting. According to research, viewers retain 95% of a message when they watch it in a video, compared to 10% when they read it in text.
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We'll go over some of the fundamentals of making an explainer video. While some details may differ depending on the type of video you select, they will all adhere to these main points.
To create the best explainer video, do some preliminary research to ensure that it is as relevant to your audience as possible. You must be well-versed in the subject to determine what will work best.
The research could include monitoring social media conversations about the video topic, conducting surveys to determine what customers want to see in the explainer video, and using Google Analytics to obtain valuable metrics about the issue.
A couple of principles should guide your research:
Begin by developing a thorough understanding of your intended audience. You should already have a detailed customer profile that you use for all marketing in your company, so that will work here. With this profile, you will be able to create videos that appeal to them. Understanding your target audience enables you to identify their pain points. The purpose of your videos should be to address these issues. In most cases, each video will address a specific subject.
The key to a successful explainer video is a well-written script. It serves as the foundation for everything else. In most cases, having an "outsider" write the script is beneficial. Choose someone who can look at your company from a new perspective and explain it in a way that anyone can understand.
Many professional video production companies will require you to fill out a creative brief first. It forces you to think about your business at a higher level and define what is truly important. When you've finished brainstorming, start writing a script. When writing, refer to your creative brief to ensure that you stay on track.
In terms of videos, the average user's attention span is as short as 2 minutes. Your video must be brief and easy to understand for your viewers. The video industry standard is 150 words per minute. With this in mind, your script should be written in such a way that your words are as powerful and informative as a 3000-word blog post.
It is critical to keep your explainer videos brief and straightforward so that your target audience can understand them. A good explainer video script includes the problem, the solution, how your product can help solve the problem, and the most important call-to-action, which tells people what to do next.
Thanks to technology and the internet. You can now make your DIY explainer videos using online tools and explainer video makers without breaking the bank.
Most online explainer video creators also provide you with ready-to-use templates, allowing you to create a video quickly and easily—no design skills are required!
However, hiring a professional team is the best way to ensure that you create a professional and high-converting explainer video.
When it comes to working with a professional video production company, the cost has always been a source of contention.
You have a good script for your explainer video, but if you only use it to create the video, you risk having a finished product that looks nothing like what you imagined. Mocking up a storyboard ensures that the visuals match your storytelling intentions.
You can use software like StudioBinder to create your storyboard to visualize a project before making a short list, thereby reducing problems that may arise during production.
The shooting of the explainer video is much more likely to stay on script and be effective if the keyframes are mapped out in a storyboard.
When creating an explainer video, you must also consider audio elements.
As a result, you may require professional voice assistance. It's a good idea to hire a dedicated voiceover actor for the most polished presentation. You can find top independent voiceover professionals for hire on Upwork who have experience and specialize in various types of work.
To put together the final explainer video, you'll need to create several visual assets. Moving brand logos, animations, still images, live video footage, infographics, and other elements can be included. Different visual aids necessitate different software and expertise, so having a plan in place to create them and make them available for use during editing is critical.
The work done during the production process will be referenced during the post-production process.
Some details may be overlooked during the production process. For example, you were unaware of the coloring that occurs during post-production or audio mixing.
This is the stage at which all of the footage you shot or the animation you created is put together and the finishing touches, the elements that make the video pop, are added to the finished product.
In other words, you ensure that everything is perfect and properly placed. So you'll be organizing, cutting, coloring, and editing the production footage.
If you're thinking about jumping on the explainer video bandwagon this year, I hope these pointers will help. They can save you time and money, but more importantly, they can assist you in creating a video that produces real, measurable results.