Faster and More Secure: Web 3.0 for Enterprises

With the early stage applications of Spatial Web or Web 3.0 here, the days we call futuristic have already arrived. Now leaders must understand what this next information age means and how it can transform businesses and create new value.

Web’s History: 1.0, 2.0, 3.0

The Web has witnessed massive changes over the years. The Web wasn't always as we know it today. Three main revolutions can be mentioned. We are currently in web 2.0, and we are moving towards web 3.0.

The different changes on the Web can be briefly summarized as follows:

- Web 1.0; is an era that started with people's need to share and access information between different computers.

- The purpose of Web 2.0 was to improve by bringing social and interaction to web 1.0.

- Web 3.0, on the other hand, aims to provide decentralized control of the Web to average users from large companies.

Web 1.0

The primary purpose of web 1.0 was to share information, so web 1.0 was read-only. Tim Barners Lee, the creator of Web 1.0, came up with the idea for Web 1.0 by being inspired by a problem his colleagues faced. Because sharing information from one computer to another was a complex process.

This business consisted of the introduction of heavy-duty computers and old technologies such as floppy disks and hard disks for information transfer. Lee wanted to simplify the process and created an addressing system called Internet Protocol (IP). Then he made the Transmission Control Protocol (TCP), which controls how information moves from one computer to another. This started the Web 2.0 movement, significantly improving the usability of the Web.

Web 2.0

Web 2.0 is the Web you currently use today and is also known as social networking because of its interaction. Web 2.0 continued to rise as the need for the Web to be faster and more visually appealing increased. Thus, CSS, Javascript, frameworks such as Vue.js and Angular for more rapid development, and Libraries such as React were born.

The use of Web 2.0 allows people to read content posted on the Internet and write their content. There are many types of content publishing in Web 2.0. Such as social media platforms, video-sharing platforms, blogging platforms, and podcast sharing platforms. So, where did the need to switch to Web 3.0 arise? As confidence in the competence of all these platforms dwindled, the sale of data and breaches of security and privacy increased. Web 3.0 is here to make users could control of their data on the Internet.

Web 3.0

Web 3.0 aims to build trust on the Internet without centralized intervention. It is estimated that this belief will be achieved using blockchain technology, cryptography, distributed networks, and distributed ledger systems. Let’s move Web 2.0 features forward, Web 3.0 will be making programs the ability to manage themselves. Information will also become understandable as agreements between humans and computers progress. Of course, the use of data and machine learning will also significantly increase the reliability of computers.

Also, using data and machine learning in Web 3.0 will help computers make reliable decisions. For example, with the wild increase in time spent on social media, Web 3.0 aims to change this by only recommending posts that are deemed suitable for users. It gives users the prospect of deleting unwanted data in the system to make suggestions to them. On the other hand, Web 3.0's ability to execute instructions within a specified time offers transparency for tracking transactions. As an example, blockchain will be a system that will not let people know where transactions and digital assets are stored.

Building the 3D Web in 3 Layers

To build a 3D Web, there are some layers to understand the spatial Web first. 

Spatial interaction layer

Through next-generation interfaces, we will be able to interact with contextual, real-time information that has been called up by intuitive and sensory triggers such as geolocation, computer vision, and voice, gesture, or biometric commands. In effect, this merges the digital and physical layers for the user.

Digital information layer

Through sensorization and digital mapping of the physical world, we will eventually create a digital twin of every object in every place. Today, this type of digital information is primarily accessed via screens and dashboards. In the future, it will be retrieved mainly via the spatial interaction layer.

Physical layer

The globe as we recently know and share it through five senses. 

While we cannot predict precisely when the Spatial Web maturity will arrive, this future trendline fuels and informs the evolution of the Spatial Web as it progresses through three critical layers of IT architecture.

Interaction: The form factor is expected to range from AR glasses, digital contact lenses, tactile wearables, IoT devices, sensors, robots, autonomous vehicles, and more. It is expected to be the primary gateway for AR/VR devices to access the Spatial Web. Widespread adoption of the Spatial Web is driven primarily by the fact that AR interfaces are more affordable and more comfortable to wear over long periods of time. Looking at the broader technology industry, we see progressive trends in the innovation and development of technologies that support this layer of Web 3.0.

Computing: It enables machines and devices to understand the non-digital world. Contextual, personalized experiences; Experiences will be guided through the capabilities of artificial intelligence, such as self-programming, continuous learning, and contextual decision making. Of course, this process will require a lot of processing power. With an ultra-fast network connection, rich, high-definition, contextual media experiences can be transmitted securely and quickly from physical objects to a compute layer and end-user. In the near future, there will be critical needs to reduce latency in speed to technologies such as 5G connectivity, high bandwidth, distributed locations, cloud-based processors, and edge computing core enablers.

Information: Data sources and types are constantly increasing. While this sounds very exciting, it makes privacy a critical consideration. With built-in immutability, data integrity and security are ensured. Thus, platforms, institutions, or companies are allowed to manage access and identity control without errors. Blockchain's authentication capabilities are powerful enough to enable open ecosystems without restricting users, as many platform-based applications do today. With this localization capability, the Spatial Web hopes to realize its vision of an open and democratized internet.

This process is the expected story as a result of technology converging on three layers of IT. With this measurable innovation, each innovation can help in its final realization.

AR Cloud and 3D-Mapping

The easiest definition of AR Cloud; is a digital copy in a 3D way of the real world. It is predicted that spatial experiences will become more affluent, more accurate, and more connected with information such as sensitive geolocation information. The creation of this world will help improve our ability to completely erase the line between digital and physical objects. Today, various companies are striving and spending big bucks to make AR a big part of business development.

In the future, digital twins and digital maps of physical spaces will be created. This goes for everything! Such as companies, public spaces, rooms, cities, and retail spaces! Once virtual maps are made, all processes and interactions will have identifiable locations in the area. This would be possible to collect a lot of new information and knowledge that was not capable before those processes. They will experience how this information is collected, how it circulates and interacts, and its benefits will be discovered.

A path to the Mature Spatial Web

Advances in all three layers of IT infrastructure are required for the Spatial Web to be fully realized. There are three essential phases on the path to maturity. Boost, Optimization, and Consolidation. While the unification phase is still predicted to be somewhat far in the future, many companies are already creating value through the Development and Optimization phases and becoming future-proof enterprises.

Stage 1: Augmentation of Individuals

Augmentation of individuals refers to the execution of a la carte technologies to rise the talents of staffs, machines, processes, and data. In this stage of maturity, the technologies and use cases tend to be disconnected from each other, focused on solving particular problems.

In the first phase, organizations implement technologies to "augment" the capabilities of workers, machines, and processes. These technologies tend to be disconnected from each other, and their workflows remain essentially unchanged. Through successful implementations, companies are laying the foundations for the second phase, where use cases become more integrated, complex, and cross-functional. As the organization moves into the optimization phase, it begins to identify optimization opportunities by integrating data. The Asset performance management (APM) system helps to increase awareness of maintenance schedules as well as operational procedures and material and part supplies that can lead to business-wide gains. This provides insight into material expenditures, understanding the causes of catastrophic failures, and savings in insurance premiums from deep falls.

Stage 2: Optimization of Organizations

Optimization is achieved when multiple use cases of exponential technologies become more aligned and integrated across an organization. This connects data and workflows to improve numerous organizational functions.

To take an example of organizational optimization, we can mention a company that saw the opportunity of AR to help customers visualize and place their furniture in their homes. The organization has seen significant increases in conversion and diminishing returns as a result of experience. The search for different uses with high-quality 3D product models has also begun. Today, almost the entire online catalog of the company is created using these 3D models. Another advantage is that with these cost savings in marketing, the value of 3D experiences throughout the company and paving the way for more investment has increased the company valuation.

Stage 3: Unification of Everything

Unification refers to the convergence of exponential technologies, internal and external, in an organization. They convene into an ecosystem of seamless and nearly inseparable physical-digital experiences.

The third and final stage; is unification. The emergence of a complete vision of the Spatial Web is possible through the convergence of technologies and ecosystems. The fastest signs are seen in the gaming industry. In addition, it continues to be actively developed in spatial capabilities for broader enterprise and consumer applications. In this process, organizations are looking for a helpful platform that works seamlessly across contexts in the right place at the right time. This corresponds to the mature spatial Web. It means a process from an open-source, democratized spatial web to a spatial Web that works device-independently. All sectors look forward to the enormous impact of how this new world will emerge and produce. 

In short, in this early period of the spatial Web, aka Web 3.0, A number of groups and organizations are trying to establish open standards. The future will align and form behind a decentralized and democratic set of values. Who controls this vast amount of data generated by the Spatial Web is central to determining the leaders of the future. It is critically important that organizations establish these standards socially, economically, and ethically now.

Data Privacy and Ethics in Web 3.0

Spatial Web experiences can change our view of reality. Along with the fair and responsible use of data, we will feel the importance of ethics in many issues such as privacy, property, security, and identity verification day by day. Start by coding your organization's values ​​and technologies. Identify embedded technologies and machine learning that drives actions in line with business decisions. In this way, you will achieve measurability. Design digital systems that reduce bias while keeping your organization operating on its own principles. Take responsible and technological measures to improve the well-being of stakeholders and prevent them from communicating in unhealthy ways. For example, create a company policy that sets a time and spending limits on games that can be addictive and addictive. Work with cloud computing providers with automatic alerts and increase your security by always being skeptical about crowdsourced information. Also, with explainable and transparent AI technologies, you can clarify how AI-driven decisions are made. 

On the other hand, take care to build robust data foundations. The basis for creating an environment of trust; Consistently and securely monitoring and logging what data you own, where you live, and who can access this data. In this regard, leaders must strike a balance by giving stakeholders some control and guidance on how data will be used. Organizations should also aim to strengthen advocacy for legal and regulatory purposes. It was evident that managers focus on cyber issues and spend more time and effort. The cyber risk strategy must be built from the ground up, with IT a priority, embedded in the business mindset, policies, and all other procedures. Comprehensive risk tolerance planning that encompasses security, privacy, integrity, and confidentiality is critical. Considering the organization's risk tolerance, it is necessary to identify the gaps where it is most vulnerable and devise detailed plans for reducing risks and recovering data. 

In this transformation process, leaders and teams; Collaboration to establish the balance against emerging difficulties and negative consequences will also be constructive. It should not hesitate to contact companies that encourage innovation, advocate enhanced technologies, and incorporate ongoing innovation. Within its ground-breaking projects, Cool Digital Solutions' meticulous team and knowledge will be there for enterprises and companies in the successful management of AR technologies!

Author: Tutku Yilmaz