The key to developing a good digital product is starting with the Discovery process. Let us discuss the Discovery process and its benefits.
Digital agencies and IT companies are pretty familiar with the Discovery process as a business practice. Discovery is easier when you have the specifications and ideas of the entire project in your hand, given by the client. But most of the time, the client will only have an idea, and all the other works will be yours.
We, the PROTOTYP, ensure the delivery of the best digital products to everyone, and here are the tools which help us in the Discovery process.
1. Locate the trouble
There will be a problem with the existing product, and it is essential to find that. After seeing every confusing thing like a user, you will have an idea of the solution for that from the user's viewpoint.
2. Analyze it deeper and deeper
The analysis is essential for getting accurate data. And some tools will help you with that. Some of them are:
These tools are excellent as they provide more data and explanations, and suggestions for improving the website. You can look for some of the significant metrics, such as Page Loading Time, Page Speed Score, Total Page Size, and SEO. These hold an essential place in enhancing user experience and website functioning.
The next task is to obtain the data from Google Analytics and the Hotjar account of your client. You can look for some essential reports like:
You will get a lot of information from Google Analytics, such as page reviews, site content, avg. Page time and bounce rate, which in turn gives you details about the activities of the users. Google Analytics also enables you to make segments to correlate the data and client business aims.
Hotjar will help in confirming the data from Google Analytics. It gives snapshot recordings, funnels, and heat maps. Snapshot recordings provide the details of user activities on the site. You can get an idea of what all things work and do not work on the websites from heat maps.
3. Time for the report
The next step is to create the analysis report with an explanation of the data. A lengthy statement can be prepared first, and then it can be briefed to the client. The information should be easily understandable, simple, and to the point. It should also give details about the problems and the solution to it with the new product.
4. Visualize it
It is the making of a visual sitemap that shows the website structure. You can enhance it by adding colors, subpages, categorizing things, and improving the CTA parts. This will help the client to quickly understand the project.
Sitemaps can be created with the help of tools like Google Drawings and Miro. It will be good if you can create a document of this and a user persona of 4 to 5 numbers. It should show the users' demographics, goals, location, behavior, and interests. Then it is time to make a user journey map. It will include user actions, experiences, and motives.
You can choose these stages according to the needs of your digital product.
5. The Outcome
When all these steps are completed, the next one is to present before the client the sitemap, significant findings, user persona, and user journey map. You have to convince or make the client understand the product's benefits and what problem it will solve.
The discovery process will be completed after the client approves the idea of the product. This will give way to the next stage, which is the UX design phase. By this time, you will be able to create a foundation for the product.
Always remember that you have to be both analytical and creative in building digital products. We, at email@example.com, are here to help you with any problems or queries.
25 May 2022
27 September 2022
You often go to the market to shop and find something very intimidating according to your requirements, but you overlook the price and it's not worth it. So, you go online and search for the same product and bingo, you find it at a very reasonable rate. This is where you make use of E-Commerce websites. Well, the e-commerce websites have been very helpful and eventually, to boost your business scalability you need to hire the best custom ecommerce development team who are more experienced with such softwares. Study shows that as of 2021, the estimated digital purchase was approximately 5.2 trillion US dollars worldwide and is expected to increase 63 percent by 2025 worldwide. Globally, ecommerce penetration is increasing day-by-day. The e-commerce website is the source where you can engage the targeted audience or customers by making the interface more interactive and easy. And developing such software is not a piece of cake because you have to keep in mind the business requirements, marketing strategy, interactive UI and more feasibility to the customers even after launching it. Before jumping on the best possible choice of development team, let’s take a look at e-commerce softwares. An e-commerce software is an online platform which provides end-to-end software solutions and allows the company to manage their business digitally. It includes several services integrating with platforms like CRM, ERP, payment gateways, email marketing tools and others for effective business transactions. The UI or overall look of an e-commerce website will set the impression on customers on choosing it over and over again. A skilled and qualified developer’s team can have a great impact on e-commerce development. There is always a need to create your own custom development team because you don’t want to compromise the quality of the end-result. So, you will search what is best for your business product and there are certain parameters on which you can decide the best development team for your e-commerce softwares. For any e-commerce website development, you need a custom team to make the deliveries more effective and scalable as per your business aspects. Here are few points or parameters on which you can decide what is best for your project : While building any development team, you should always look out at the expertise and tech skill they possess. To design or develop any e-commerce website, you need an experienced developer in different programming languages. And building such platforms, you require a skilled developer to maintain the website standard. The more a developer is experienced, the more the chances of developing an interactive platform according to business needs and customer satisfaction. This is because he/she will be having more experience with all the odds and even processes in the development phase. Before choosing the development team, the first step is to know your project requirement. Each and every project requirement will be different and the transparency of knowing every minute detail for development is what will make the business more efficient. To make your e-commerce website more interactive and feasible, it is crucial to know the key features with respect to the project needs and making sure the functionalities are achievable with the developer’s perspective without creating any unnecessary amendments. Well, when you are sceptical about selecting the custom development team budget comes as a key factor in deciding what’s best for your project. Since every organization has budgeted for the investments they do in their business projects. Hiring skilled developers may vary due to the different experiences they have. And choosing them wisely with respect to your project cost can prove the team’s efficiency. Be it e-commerce development or any other software development, you should always look at how different developers approach specific problems. Their perspective and ability to solve problems should be more optimized having minimum time complexity. Whether building it from scratch or enhancing the existing e-commerce website the team must be able to provide perfect solutions for different issues. For custom web development, finding the root cause and analyzing the problem from a different perspective will help in creating the best eCommerce platform solution. Communication is the key factor in creating a balance between development teams. And in the case of e-commerce development, you should be more vigilant in providing the right information about your product because the end product will show your business perspective. With clear and transparent communication, you can make the development team build precise software according to the need. Always make sure that the team is more interactive and is very clear with their idea of implementing the code. They should be able to explain the functionalities and planning at every stage of development. Time is precious or in the technical world, time = money! Time is anyways a crucial parameter as you don’t want to release the product after a promised deadline. While selecting the team, you should keep in mind whether the developers as an individual and as a team are capable enough to deliver the quality product at the given time frame. For every development, we strive for quality standards. In the case of e-commerce platforms, you definitely cannot risk the excellency of the product developed. Experienced custom developers can build more standard solutions precise to your business requirement as they have the knowledge of working with different platforms, skillsets and the probability of creating an interactive interface is quite high. Having minimum downtime for any software provides quality assurance of the product. Now, the hunt for the perfect development team doesn’t end here. After developing and launching the e-commerce websites, the team should be able to provide seamless support services. Having the team for maintenance after developing a website from scratch will reduce the operational hassles for your business. Since you don’t want to have long downtime then the expertise of the development team is useful. There is an extensive competition in the market and over the years, e-commerce website development has played a major role in standing the position of different companies or organizations. This is because building a frontend site will improve the precision of business perspective. Such a developed website will provide better positions on search engines. With a better development team, the site will give your business proper branding and marketing. However, investment in the ecommerce market has always proved a better solution in the expansion of your business and to keep those standards you should form a team who are supportive in their own way during different transitional phases. Every e-commerce website has its own unique key features and running the same is advantageous from a business perspective. It will generate more customers and will help in uplifting the marketing strategy for any enterprise’s business. Developing the e-commerce platform will be a bit challenging due to the need of the interactive UI. But with the right custom development team, business model and tech stacks for your project, it is feasible to build your own ecommerce software. And if the communication is proper with the team stating your business ideas clearly, the team will definitely match upto your expectations and standards. After all, the right choice is to be very clear and transparent with the team and bring the best!