Discovery- A Great Process

12 Nov ยท 4 min read

Discovery- A Great Process

The key to developing a good digital product is starting with the Discovery process. Let us discuss the Discovery process and its benefits. 

What is Discovery?

Digital agencies and IT companies are pretty familiar with the Discovery process as a business practice. Discovery is easier when you have the specifications and ideas of the entire project in your hand, given by the client. But most of the time, the client will only have an idea, and all the other works will be yours.  

We, the PROTOTYP, ensure the delivery of the best digital products to everyone, and here are the tools which help us in the Discovery process.

1. Locate the trouble

There will be a problem with the existing product, and it is essential to find that. After seeing every confusing thing like a user, you will have an idea of the solution for that from the user's viewpoint.  

2. Analyze it deeper and deeper 

The analysis is essential for getting accurate data. And some tools will help you with that. Some of them are: 

  • Website Grader
  • GTmetrix
  • Lighthouse

These tools are excellent as they provide more data and explanations, and suggestions for improving the website. You can look for some of the significant metrics, such as Page Loading Time, Page Speed Score, Total Page Size, and SEO. These hold an essential place in enhancing user experience and website functioning.  

The next task is to obtain the data from Google Analytics and the Hotjar account of your client. You can look for some essential reports like: 

  • Audience - Users, Sessions, Average Session Duration and Bounce Rate, and New Users
  • Acquisition- Google Ads, all traffic, Search console, and Social
  • Behaviour- Site content and behavior flow
  • Conversions- Goals (suitable for webshop sites)

You will get a lot of information from Google Analytics, such as page reviews, site content, avg. Page time and bounce rate, which in turn gives you details about the activities of the users. Google Analytics also enables you to make segments to correlate the data and client business aims.  

Hotjar will help in confirming the data from Google Analytics. It gives snapshot recordings, funnels, and heat maps. Snapshot recordings provide the details of user activities on the site. You can get an idea of what all things work and do not work on the websites from heat maps.  

3. Time for the report 

The next step is to create the analysis report with an explanation of the data. A lengthy statement can be prepared first, and then it can be briefed to the client. The information should be easily understandable, simple, and to the point. It should also give details about the problems and the solution to it with the new product. 

4. Visualize it 

It is the making of a visual sitemap that shows the website structure. You can enhance it by adding colors, subpages, categorizing things, and improving the CTA parts. This will help the client to quickly understand the project.  

Sitemaps can be created with the help of tools like Google Drawings and Miro. It will be good if you can create a document of this and a user persona of 4 to 5 numbers. It should show the users' demographics, goals, location, behavior, and interests. Then it is time to make a user journey map. It will include user actions, experiences, and motives.  

You can choose these stages according to the needs of your digital product

5. The Outcome 

When all these steps are completed, the next one is to present before the client the sitemap, significant findings, user persona, and user journey map. You have to convince or make the client understand the product's benefits and what problem it will solve.  

The discovery process will be completed after the client approves the idea of the product. This will give way to the next stage, which is the UX design phase. By this time, you will be able to create a foundation for the product. 

Always remember that you have to be both analytical and creative in building digital products. We, at, are here to help you with any problems or queries. 

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