6 Oct · 4 min read
A successful digital transformation is impossible without monitoring customer experience. Most of the digital transformation initiatives have arisen from addressing the pain points of customers, innovative needs of the business, and growth imperatives of a business from the customer's perspective.
Below are 13 tips and tricks that will help you to make your digital transformation a true success:
While focusing on digital transformation, companies tend to divert their focus from their customers. Companies must make informed decisions using relevant data about their customer. This includes perceptual, operational, behavioral, and valuable business insights.
Personalized experiences boost revenue and customer loyalty resulting in an increasing number of customers. One must increase relevance and engagement to deliver better experiences by using intelligent personalization. Intelligent personalization uses a deeper understanding of each customer rather than a general understanding of all customers to provide benefits that most competitors will not be able to match.
Not all companies can keep pace with technological change. Since the essential component of success is culture, a culture that embraces and enables early adaptation and adoption will manage its digital transformations successfully.
Alignment of key stakeholders across the organization concerning where the company is going and its imperativeness towards the digital customer experience is something that one should look for an answer to. It's important to be clear about objectives and consistent with the communication towards progress. One needs to make sure that expectations are rightly met within a specific timeframe.
As a customer-centric business, your focus will be on customer-centric insights. One needs to be fast when it comes to informative insights in almost real-time, across multiple areas. Thus, resulting in quick decision making. Traditional market research will always remain an important component to understanding customers. Sources like voice analytics and behavioral data help businesses get closer to their customers faster.
When a customer interacts with you on their phone or another device, they (and you) are experiencing a digital customer journey. By leveraging into customer thinking and agile methodologies, you can prioritize their journey for digitalization, bridging gaps between systems, silos, processes, and people to smooth the journey and maximize the value of their time and business.
Customers expect to start a transaction in one channel and seamlessly continue into another channel. These omnichannel experiences give customers the ability to transact on a website, move to a call centre, chat function, switch from a desktop to a mobile device, and even walk into a store without having to start over.
Manual processes have been in the process of being digitalized by companies for decades. Simplifying and integrating process flows with your customer's needs will help you deliver interconnected experiences and seamless interactions across platforms.
Today, customers have the option of using multiple devices to interact with your organization. It's extremely vital to plan your digital transformation keeping in mind the continuously changing preferences and expectations of customers.
A digital transformation is of no meaning unless it's impact on your business can be measured. Therefore, your KPIs need to align with the outcomes of your efforts. This will include tracking and analysing the impact on your processes, finances, customer and workforce-related measures, and creating a metrics framework to manage all.
When it comes to boiling down to basics, digital transformation is an activity undertaken to improve one’s business model. One must put their customer at the forefront of the transformation journey by optimizing processes, technology, people, and data. In this way, you will have a customer experience operating model that is future-proof, customer-centric, and innovation-driven.
Design thinking is, simply customer thinking. It is an “outside-in” approach to understand the requirements of the customers and how it aligns with the ways you design, deliver products, services, and experiences. As a result, the problems you choose to solve and your way of solving them will ultimately result in desirability towards customers.
Customers generally prefer digital channels as the first point of interaction with your organization. When customers are willing to converse with an individual, the person must be aware of who their potential customers are, what they are trying to accomplish, and how their previous experiences with your organization were.