3 Oct · 6 min read
With online forms, the conversion possibilities are limitless. You can get what you want if you take proper care of it. Many webmasters are frustrated by the poor user experience of their low-converting forms.
This article will attempt to discuss the reasons for a contact form's low conversion rate as well as suggestions for improving the forms. Nobody can deny the significance of a contact form in business.
Because the form has a direct, positive impact on business and has the potential to reduce earnings. Even if you don't know what's wrong with your form despite having checked everything - read the post from top to bottom.
If you're having trouble with your plugin or have ever had trouble with it, take a look at the nine most common problems and solutions we've listed below. It will assist you in resolving the issue and will prepare you for future problems.
It may sound strange, but you'd be surprised how often websites are audited with a broken contact form! Contact forms can be temperamental. If you only get a few leads per week, make sure you check your contact form regularly by filling it out and pressing submit. If you have a high volume of leads that suddenly stop, check your forms as soon as possible.
A form may appear to be broken for a variety of reasons, ranging from a simple typo in the submissions alert email address to issues with your web server not even being able to send out emails in response to code troubles on your webpage
Most contact form systems will save the submission details to the website's database, allowing you to log in and retrieve previously submitted leads.
Several studies have found that removing form fields increases conversion. Simultaneously, having too many form fields can be one of the most common mistakes, even if you can optimize it and get a better result.
People do not have a lot of time to fill out forms. In that sense, more form fields imply more work, whereas fewer form fields imply less work.
For example, different email systems; Outlook, Microsoft Office 365, Gmail, Yahoo, AOL etc.;
employs a variety of spam detection algorithms.
As spammers devise new ways to send emails, email systems respond by constantly updating their spam detection. Emails sent from your website may become entangled in these new algorithms. What was previously permitted is no longer allowed. Your email system has determined that legitimate email inquiries from potential clients filling out the online form are spam. This is one of the reasons why contact forms will occasionally stop working.
Over-complicated forms that are difficult for users to complete are among the most common causes of low-contact form submissions.
A standard contact form will typically include the following fields:
Name \Phone \Email \Message
These questions are nice and simple for everyone to answer, but what if you want to collect a little more information to help you categorize submissions? A wedding photography company, for example, might want to include a few extra fields such as:
Wedding date/Wedding location/Number of visitors/Photographic package of choice
Adding extra fields like this improves the quality of the submission, but if you make it too complicated, users may struggle to fill it out.
For example, adding a date picker dropdown for the 'date of wedding' appears to be a good idea on the surface, but... What if the client is unable to provide a firm date? The date picker option would only allow them to select one date, which could cause some confusion. As a result, keeping fields like this as 'free type' boxes and leaving it up to the users is a good option.
It's always a good idea to include a few ‘required' fields on your form, such as phone numbers or email addresses.
These fields are usually denoted by a * or the phrase "Required field." Most people are familiar with required fields; however, if a required field is missed or incorrectly entered (for example, an email field with an incorrectly formatted email address), you must ensure that users can identify the issue and resolve it quickly.
If there is an error or a missing required field after the user submits the form, make those fields stand out by using a red border/background on the fields with issues and clearly stating what the issue is.
Make sure your forms don't just say, "There was an error submitting your form."
The best way to test this is to test your forms and leave things out on purpose before hitting the submit button.
Along with your new users, you should also look after your existing ones. If your forms are intelligent enough, they will automatically display data to returning visitors when they return to your site.
Users will receive a personalized experience if they have previously visited you. On the other hand, if one has to fill out the same form every time, it may cause a feeling of disgust.
Captchas are ineffective. Captchas are those indecipherable alphanumerics that humans can read but bots can't. It's similar to erecting a fence around your home to keep intruders out. The good (or at least motivated) burglars will simply pole vault into your lawn, while you keep your friends, family, and the UPS delivery person or woman out.
The submit button is the most important part of a form because it is where the action takes place. It should reflect the expectations and intentions of your company.
For example, instead of "submit" and "download," you can use longer text such as "get the offer" or "click to access." However, as you can see, a three-word phrase makes far more sense than a single word.
Several experiments suggested that the text should be written in the first person. People already feel like they own something when they see phrases like "Yes, I'm in!" or "Give me free credits."
You may wonder how asking for private information can be bad at this point. Users value their privacy and do not want to share everything with everyone.
You require some of their personal information for business purposes, and they are willing to provide it. It would be preferable if you could explain why this particular data is required in a single line.
You've requested their phone number. Why? provide an explanation ("we need to send you a security code for verification"). What is the point of knowing their birth dates? It could assist you in understanding the age level and then the level of treatment. Explain it to them in some way.
If you follow the steps above, you should be able to increase the number of inquiries from your website. The best solution is to thoroughly test your forms on both mobile and desktop devices, but especially on mobile, to ensure that the forms are simple to fill out and submit.