14 Nov · 6 min read
Nowadays, we do almost everything online, including shopping. As a consequence, there has never been a great moment to be a part of the eCommerce industry.
Nowadays, if you're selling anything, whether sneakers, salad dressing, or something in between, you must have an eCommerce website. If you have the right website design, an eCommerce site could indeed assist you in developing your brand, connecting with more customers, and selling more products.
Web design is essential when creating an eCommerce site. A good eCommerce web design relies on using the appropriate colors, fonts, images, words, and graphics to persuade visitors to make a purchase. Your eCommerce website design must entice prospective consumers, include a pleasant user experience, and showcase your shop in the most favorable light possible.
So, your site must not only take a glance and feel on-brand, but it must also compel your site visitors to behave and, you understand... purchase your items. Or how do you go about accomplishing this? How do you create an eCommerce site with products flying off your virtual shelves?
An eCommerce website can be designed in a variety of ways. Which one you choose will be determined by several factors, including your web development capabilities, the size of your business and how quickly you want to launch it, ease of use, customer support, and whether it has the features you require. Here are a few pointers to help you make your eCommerce website a success:
1) Mobile responsive
A mobile-responsive eCommerce website, with content that fills the screen without splattering so over edges and is easy to use.
A large number of users will be scrolling through your site on their mobile devices. If your page is not mobile-responsive, you will immediately lose that group of customers. As a result, our first tip is to keep your shop mobile-friendly.
To ensure this, a good website builder will automatically convert your website into mobile templates. Because you're entirely online, this is especially useful for eCommerce sites. You want everyone to have the same opportunity to shop with you.
2) Focus on Branding
People prefer to buy items from well-known brand names rather than faceless eCommerce sites which show up to be a ruse to steal their credit card details.
If you want to build the trust required to drive severe sales with your online marketplace, you must consider your branding carefully. Your eCommerce business's branding is like its DNA; it symbolizes who you are as a corporation, what you hold for, and also how you vary from your competing companies. It is crucial to connecting with your target market and driving sales.
If you want to get the most out of your eCommerce design, define your brand and incorporate that branding into your design. It's fine if you don't know what you are as a company. Already when you begin developing, you'll merely need to conduct some business soul-searching.
3) Simple and Scannable
People generally dislike having to read long blocks of text while shopping online. Ecommerce is designed to be quick. It is possible that having too much going on on your website will be distracting. Your eCommerce website's primary goal is to generate sales. It's important to have brand information available, but make sure it's not distracting from your products.
Customers can easily search your site and find what they're looking for if you have a clear navigation menu. Drop-down menus can help you organize your navigation bar and keep it from looking cluttered.
People do not want to waste time searching through hundreds of products, especially if they know exactly what they want. Customers should be able to filter results by size, color, or price using your search feature. If a potential customer cannot easily and quickly find what they are looking for, they will most likely go elsewhere.
4) Select a Theme or a Template
The first thing you should think about is a website theme. Themes are pre-made templates that provide a consistent look and feel to your website. All subscription platforms have a plethora of templates to choose from, so whether you're building your e-commerce website with WordPress, Shopify, Wix, or another platform, you'll have a plethora of prebuilt templates and themes to choose from.
Keep in mind that, while most platforms provide free templates, some also provide paid (or premium) templates. WordPress and Shopify, for example, both offer premium themes ranging in price from around $30 to over $200. The advantage is that many offer more unique designs, which can help businesses that want a specific look to save time customizing their chosen theme.
5) SEO and Site Performance
PageRank remains important for traffic. Use proper eCommerce SEO and search marketing to ensure that your pages rank higher and that customers can find you.
It's worthwhile because the CTR drops by more than half from first to second place in the search results.
Site performance and load times speed have affected your UX and Google standings as well. Impatient customers quickly abandon slow-loading websites. According to one study, 40% of shoppers abandon a website if it takes more than 3 seconds to load.
Page load speed for mobile devices is now part of Google's algorithm for ranking pages as of July 2018. The bottom line is that faster-loading pages result in a better user experience, which is beneficial to everyone.
6) Trending Products on Top
Your store's most popular items should be highlighted. Goods that purchase the most, have always had the best customer feedback, or make you the most money are examples of this.
To advertise these top products, try emphasizing them with contrasting colors, making adjustments to the layout or image size, and creating banners. If you're able to divert someone's attention away from the most important products you want to promote, you'll make more sales. This is analogous to creating a display around a superior product or positioning it in line of sight on a store shelf.
7) Eye Catching Images
Great images can help you display your products and introduce the voice of your brand.
A thousand words are worth a thousand pictures. This is a huge deal for an eCommerce site that doesn't have much room to waste. You want your images to be sharp and detailed.
It's also a good idea to photograph each product several times and create a slideshow for each product listing. Sometimes a customer needs to see a product in action before deciding whether or not to buy it. This is especially true in the case of clothing stores. Your eCommerce store should revolve primarily around your images.
8) Honest About Pricing
Lying and using deception will not work on your eCommerce website. Customers want to see up-front pricing so they know what to expect when they pay. Although checkout and shipping will not be calculated until the end, you should try to avoid any hidden fees or charges.
A higher-than-expected price will most likely cause a potential customer to abandon their cart and visit your competitor's store.
A well-executed eCommerce website design could help your company. You've just learned some pointers to help you succeed in your field. To reach more customers, use these top eCommerce website design tips. As your success grows, make sure you have the right tools to empower you.