20 Oct · 6 min read
For the majority of people, starting a Shopify store can be both exciting and overwhelming. You most likely have grand plans for what products to sell, how you want them to impact your customers' lives, how you'll be able to read their positive feedback and maintain your company to run for many years to come, and so forth.
However, as a beginner, you are likely to be unaware of many aspects of the eCommerce world, which can be frustrating. eCommerce platforms such as Shopify make it relatively simple to create an online store that looks great and functions flawlessly without needing special design or coding skills.
So, if you just started a Shopify store and are confused about what to do next, this guide is for you. This guide will provide you with all of the information you need to have a successful Shopify store.
Communicating with customers can be challenging because you must maintain a professional and friendly demeanor, even in the most difficult situations. Any negative emotion conveyed will immediately change the customer's opinion of you and your store. According to the Hubspot research team, 89% of customer service professionals believe that customers are more likely to share a highly positive or negative experience than in the past. This proclivity to share implies that your company has the potential to generate word-of-mouth that can either benefit or harm your business.
Customer service is an essential tool for building a loyal following, retaining new customers, and providing memorable experiences. If you're lucky, loyal customers will love your store so much that they will tell their family and friends about it. Here are some of the most common rules that every store owner should know to avoid negative experiences.
The best policy is always honesty. Customers expect honesty, and providing false information can result in a negative experience. According to Ruby Newell-Legner, it takes 12 positive customer experiences to compensate for one negative experience. It is not worth it to ruin someone's day because of a lack of honesty.
Be specific about what you can do for the customer. As much as we want to satisfy our customers, we never want to mislead them. When dealing with third-party services or suppliers, make it clear to your customers how long the problems will last.
Your customer is a person, and they expect to be treated as such. According to Salesforce, 66% of customers are more likely to switch brands if they are not treated as individuals but as numbers. Here are some simple ways to ensure that you are treating your customer as an individual:
No business can succeed without a solid marketing strategy, so don't skip this step. An eCommerce marketing strategy focuses on driving traffic to your website and converting interested customers into enthusiastic buyers.
Set measurable goals and objectives using KPIs (key performance indicators) to track the progress of your business over time. You should also decide which marketing channels you will use to attract customers to your store. To find and nurture potential leads, many eCommerce stores use social media and email marketing. Your marketing strategy will also assist you in determining your target audience, which is critical to the success of your business.
Previous customers account for approximately 65% of all sales. Spending time retaining these customers (and increasing their average spend) is therefore far more cost-effective than acquiring new customers.
Consider how much more likely you are to buy from a brand you know and trust than from someone completely new.
You may be aware that successfully retaining customers is critical for your business, but you may be unaware of how dramatically powerful it can be.
According to a Bain & Co study, improving customer retention by 5% can increase profitability by 75%, and successful businesses allocate far more resources to customer retention than unsuccessful ones.
The great thing about having a large email list is that you can message people whenever you want. You will no longer be reliant on Facebook, Google, or anyone else for traffic, and you will be able to drive traffic with the click of a button.
This is why, especially for e-commerce stores, email marketing is one of the most profitable marketing channels available. A large email list is undeniably beneficial to any business.
Content marketing is a type of marketing that entails the creation and distribution of online content. Content marketing does not explicitly promote a brand, but rather raises awareness of a brand's products or services.
It's critical to understand this because the ROI of content marketing is eight times greater than that of traditional marketing.
Content is king, but as an e-commerce business, you should concentrate on a few key types. In particular, video content, product descriptions, and images.
When purchasing on a website, customers frequently visit the Frequently Asked Questions page to learn how long an order will take to arrive, what the return policy is, and other information. According to Microsoft, more than half of consumers say the main reason they can't solve a problem on their own is a lack of information online. Don't be that store that ignores its customers. Creating a simple and informative page on your store's website can reduce questions and reassure customers that your store can be trusted and is worth a visit.
Dealing with dissatisfied customers can be a nightmare, but it can provide valuable insights into what made the customer unhappy and what you can do to prevent future customers from feeling the same way. If the customer is dissatisfied with the product or how they were treated, thank them for informing you of their dissatisfaction. Inform them that you will use the conversation as a learning opportunity and that you will work to improve the experience in the future.
You could even compile a list of your customers' requests, wishes, and suggestions for improvements. For example, you could collect all of your customers' feedback and organize it into different categories. Then you can keep track of how many customers mentioned those things to you and determine the major pain points that your customers are experiencing. But don't simply accept feedback. Take appropriate action.
Overall, the aim of giving customer service is not to meet customers' expectations, but to effectively communicate your capabilities - and then go the extra mile. Put yourself in the customer's shoes and consider how you would like to be treated when purchasing a product from your store. Take their suggestions seriously and implement them. You have to align your business with your customer's needs.
Make a list of what makes you different and how well you can present it to your markets. In the modern era, you need to focus on marketing. Although there is not a single step that can make your business successful. You need to take small but all the steps to make it worth being successful.