20 Jul · 5 min read
Almost every large business has a company website. But medium to smaller businesses? Not so much. You’ve set up a business that is quite successful, but have not been very keen on setting up a website. That is understandable; with so many decisions to make. From deciding to make one yourself or hire someone to do it to making sure you are creating it on the right platform. Everything together can make it a little overwhelming.
It is essential now, more than it ever was, to have a company website in order to get the clients that you have always wanted. This post will explain to you why having a (great) company website is important to succeed in your business.
Of all the things in the world, the undeniable fact is that we live in a digital era where an increasing number of people use their desktops/laptops/mobile phones to look at products showcased by business people all over the world, 24 hours a day. Intensive research that users conduct online to find the products they want is a key reason to have your products out there.
DID YOU KNOW?
This means, consumers expect companies to have a digital presence and will trust a business that does not exist online a little less. If you want them to come to you, building a website is the first step towards making that happen.
Creating a website is no cakewalk, but neither is it rocket science. But the sheer number of decisions and the technical aspects can be intimidating. Some of the common concerns businesses have are:
A website is the digital home-base for your business to make its mark in the online world!
1. CREATE NEW STREAMS OF INCOME
Having a website can help you generate more income as you use your website to sell your products or services, set up affiliate marketing, and others. Setting up your website for e-commerce is hard work, but it does pay off in the long term.
2. ALLOW POTENTIAL CLIENTS TO FIND YOU
Many people, while looking for something similar to what you offer, will stumble upon your website. People look for solutions on search engines to certain issues they are facing, and your website will show up provided it has been properly optimized (using SEO techniques).
3. OFFER 24/7 ACCESSIBILITY TO YOUR CLIENTS
Having a digital presence will enable you to run your business 24 hours a day, 7 days a week, 365 days a year. If something goes wrong with any social media platforms, your website will engage with people on your brand’s behalf. In today’s difficult times, many businesses have remained afloat due to them being able to interact with and conduct business with consumers.
4. CREATE AUTHORITY IN YOUR INDUSTRY
Your website is your canvas. You can regularly publish content about topics that are relevant to your consumers and that you have an expertise in. This will help people perceive your brand as a leading expert in your niche. And who will people come to when in doubt if not the expert? The content thus created can be disseminated using various channels.
5. BUILD ONLINE CREDIBILITY
The content you create can help build your online credibility. The content you post has the power to establish you as an authority and a bankable source for solutions to certain problems. There may be preconceptions about your business type, or maybe there are other organizations vying for the same customers. To stand out from the crowd and succeed online you need to be credible, trustworthy and knowledgeable. And your website can go a long way in helping you.
6. CULTIVATE TRUST
A company website helps people trust your business, especially with the kind of content you post on your website. A website is the perfect way to show people what your business is, what is stands for, and what it aims. The blog on your website is where you can build a connect with your customers.
7. GROW YOUR BUSINESS WHILE YOU SLEEP
A website never sleeps. So, people could be buying products off your website while you sleep, or they could be finding solutions to problems! Your website can use an Email Marketing System where you can keep your audience engaged through email subscriptions. You can then schedule email blasts to your subscribers, right from your website, that will keep them updated about your business!
As you have decided your business too requires a (great) website, we created a short checklist that will help to get youstarted developing a company website that fits your specific situation, as well as your practical needs and your ambition for the future. Just select the answers that apply to your situation the most to help us understand your needs, and to make you an offer that you cannot refuse!
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